Insight on Business

December 2012

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INSIDE DEcember 2012 • Vol 5 • No. 9 | www.insightonbusiness.com insight Connec ting business & people in the new north 20 COVE R STORY Fun on a bun: Johnsonville corners the market for fresh sausage Video: page 24 Click to watch Johnsonville President Bill Morgan discuss how the "Johnsonville Way" makes the company successful. Cover photograph by Shane Van Boxtel, Image Studios Video by ARK Media Group 20 36 UPFRONT IN FOCUS 10 News from New North Region Small Business 40 Feathering the "Nest" Closing the gap: Study spells out how Wisconsin can find the workers it needs Green Business 42 Turning up the heat: Fighting the 15 Face Time Michael Lanser on partnerships between technical colleges and manufacturers 18 Connections economic effects of climate change On the Move 10 44 People & Business Hardy parties: Companies celebrate the season in style, despite tighter budgets Since Madison's Brat Fest began in 1983, approximately 3,003,435 brats have been consumed along with 186 gallons of mustard and 180 gallons of sweet relish. 27 Insight On … 27 Business Services » laiming an idea: America Invents Act changes C how intellectual property is managed 50 30 Banking for startups and small business » 30 Ready and willing: SBA loans play key role in business funding » 34 Joining forces: Heartland Business Bank and Wisconsin Community Bank unite 36 Economic Development » triking a balance: Calumet County's trifecta of S manufacturing, tourism and agriculture 6 | Insight • D e c e m b e r 2 012 40 41 DEPARTMENTS 9 From the Editor 50 Final Frame INSIGHT ON THE WEB: www.insightonbusiness.com w w w. i n s i g h t o n b u s i n e s s . c o m

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