Insight on Business

July 2013

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To order the business locator guide: Visit: www.thenewnorth.com/businesslocator. The business locator is also accessible from our homepage. "The New North has the largest concentration of manufacturing in the country. This is highly engineered, problemsolving engineering. This is the kind of manufacturing that moves the country forward." Online: www.thenewnorth.com/doing-business/ business-locator-guide See the digital version: www.insightdigital.biz/i/97531 Associated Bank is helping with the next step in the plan, which is getting conversations about the New North started by assisting with a distribution that will deliver copies of the business locator guide to key decision makers and influencers in the New North. About 350 C-level leaders, partners and economic development experts will receive copies they will be asked to share with peers and contacts outside the region, particularly those who may be looking to relocate or expand. Buechse says he has shared it with regional economic leaders he works with as part of his duties within the bank – and the feedback has been positive. Many see it as a best practice they want to emulate, he says. – Ann Duginske, New North, Inc., citing one of many positive attributes of the region highlighted in the New North Business Locator Guide For Bob DeKoch, president and chief operating officer at Boldt, the business locator is a natural extension of efforts to continuously promote the New North. In an age when decisions makers are bombarded by electronic messages and online marketing, a little face time with a tangible tool may just be the best way to make sure the message gets through. "I know that I get hundreds of e-mails and things seem more cluttered now than they ever were," DeKoch says. "When people are getting face time, we have to have great content for them, and this is it." Giving bankers a GOOD REPUTATION one client at a time. At First Business we have a 97% client satisfaction rating. What's the secret? It's that we don't treat people like numbers. Personal relationships are how we do business. We don't just know our clients' names, we also take the time to understand how they do business. Work with a bank that cares about building trusted relationships — and has the stats to prove it. Call us today. Member FDIC (L-R) Mickey Noone, President Tim McKeag, Vice President First Business Bank - Northeast Commercial Lending : Treasury Management : Equipment Finance : Specialized Lending : Trust & Investments : Private Banking www.firstbusiness.com Fox Cities: 920-734-1800 Oshkosh: 920-231-2400 Green Bay: 920-435-5442 m i d -y e a r r e p o r t 2 013 13

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