Issue link: http://www.insightdigital.biz/i/140775
INSIDE J u ly 2 0 1 3 • Vo l 6 • N o. 4 | w w w. i n s i g htonbu s i n e s s . c om insight Connec ting business & people in the new north 22 C OVE R STORY Steering their own course: Innovation drives Mercury Marine's growth Video: page 26 Click to watch Mercury Marine CEO Mark Schwabero discuss the company's plan for growth in coming years Cover photograph by Shane Van Boxtel, Image Studios Video by ARK Media Group 22 UPFRONT 12 IN FOCUS 12 News from New North Region Small Business Oshkosh Defense division gets new contract; other news from around the New North 40 Blaze of glory: Oshkosh's DealerFire builds niche in automotive websites 17 Face Time 44 People & Business On the Move Sam Perlman on economic drivers in Door County: tourism, agriculture and manufacturing 20 Connections Par for the cause: FVTC charity golf event among many planning to hit the green 17 42 Feature Presto, Plaza: Houdini Plaza renovation adds showcase to downtown Appleton Insight On … 29 29 Health Care » ural reach: Health initiative earns state and national R recognition 32 32 Banking & Credit Union Trends » Smart saving: Credit unions find creative ways to help clients grow their money » Unlocking doors: Mortgage lending is looking up as first-time homebuyers take the plunge 36 Economic Development » teaming ahead: SS Badger to continue operation S in Manitowoc, haul wind generation towers 8 | Insight • J u l y 2 013 36 DEPARTMENTS 11 From the Editor 54 Final Frame INSIGHT ON THE WEB: www.insightonbusiness.com w w w. i n s i g h t o n b u s i n e s s . c o m