Insight on Business

July 2013

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FINAL FRAME Night voyage P H OTO G R A P H co u rt e s y o f T y H e l b a c h , w w w. t y h e l b a c hphotograph y. co m In May, Palmer Johnson launched its largest yacht project ever: The 64-meter "Lady M," also known as Project Stimulus, shown here in Sturgeon Bay. The yacht, which has a beam of about 31 feet, was carefully rolled down First Avenue and launched at Bay Shipbuilding. The Lady M is the first of Palmer Johnson's 210-foot Sport Yacht models, capable of hosting 12 guests, according to superyachtnews.com. The yacht features an allaluminum hull and can reach speeds of 28 knots. Last summer, a group of guests of the New North Investors' appreciation event viewed an early, unfinished Lady M (exterior only, ensuring the particulars of its interior design remained private) during a tour of Palmer Johnson hosted by company president Mike Kelsey. Kelsey says about 150 workers helped build the firstof-its kind vessel for a private owner. The yacht, which includes several staterooms, a swimming pool and a Jacuzzi, spent about two weeks in sea trials. To view other Palmer Johnson yachts, visit www.palmerjohnson.com. — Nikki Kallio 54 | Insight • J u l y 2 013 w w w. i n s i g h t o n b u s i n e s s . c o m

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