Insight on Business

July 2013

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lent DEVELOPMENT ta bra nd DEVELOPMENT Over 20,000 copies distributed; Second distribution in process 587,372 Total Jobs in Region (December 2012); Over 12,000 Brochures distributed 4 Regional Companies Recognized in 2012; 2013 award in progress 'Now Hiring' Public Service Announcements: Support continued learning and job openings statewide 'Living in the New North' Recruitment Brochure: Attract and retain top talent to region New North Workplace Excellence Award: Promote best practices in business In development 2 PSA's broadcasted on statewide TV channels; more to be developed in 2013 New North Diversity Task Group: Promote regional best practices 7 Members, 3 Education Partners, 12 Affiliate Members N.E.W. Healthcare Alliances: Encourage collaborative networks and strategic direction North Coast Marine Manufacturing Alliance: Encourage collaborative networks and member growth www.Intern2Work.com Launched; Active Student & Employer matching 3 Active Alliances in New North region N.E.W. Manufacturing Alliance: Encourage collaborative networks and strategic direction Average of 200 unique website visitors per week; Redevelopment in Summer 2013 www.thenewnorth.com $200,082 earned Ad-space equivalent since beginning of fiscal year on July 1, 2012 Average of 50 events posted per month www.thenewnorthevents.com Current Followers: 6,955 contacts on Twitter, LinkedIn and Facebook; 7,202 New North News Subscribers Attendance/Exhibition at 13 National conferences and tradeshows planned for calendar year 2013 Midyear 2013 Published: Over 14,000 to be distributed New North Summit 2013 to be held on Dec. 6, 2013, in Green Bay www.newnorthsummit.com 6 Open RFI Projects; New partnership system development for 2013 Over 100 Investor firms engaged; project management groups forming Advertising: External marketing and national advertisements Public Relations: Elevate New North partnerships and program successes New North Regional Event Calendar: Promote partners and networking New North News Newsletter: Share regional information and business successes National Tradeshow participation: Attract new investment prospects Mid Year and Annual New North Report to the Community: Key stakeholder communication New North Summit: Enable regional networking and thought leadership New North RFI Prospect Protocol: Assist local economic development in attracting site prospects New North Partnered Project Management: Engage subject matter experts on work programs Participation on Committee; Resource Assistance 6 Markets of Advertising: Wind, Data Centers, Biofuels, Defense, Site Selection, Local 'Northeast Wisconsin Business Locator': distribution and referrals Active marketing support and strategic alignment www.thenewnorth.com/sustainability NEWERA Sustainability Committee: Direct new intiatives for sustainability Cool North Trends: Engage regional businesses in best practices Sustainability / NEWERA Over 5,000 distributed; External distribution plan implementation and follow up campaigns www.thenewnorth.com/BusinessLocator New North website: promote connections and enable resources Leverage the Regional Brand 26,000 'Growth Charts' distributed since 2009; Winter 2012 Re-design Complete New Bachelor of Science in Engineering Technology Degrees Early Childhood Education Task Group: elevate educational awareness 3 New Engineering Majors to Launch Fall 2013 Intern2work: Online regional job board for Interns and Employers Northeast Wisconsin Educational Resource Alliance (NEWERA): Support work programs 115 members, 28% of the region's manufacturing employees represented; 'All-Stars' Awarded to 12 winners in 2013 Career Path Network Encourage Educational Attainment Diversity Guide redevelopment in process; Award revisioning in process www.thenewnorth.com/diversity 'Top 5 Keys' Handouts: Educate unemployed on access to job resources Attract, Develop & Retain Diverse Talent

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