Insight on Business

July 2013

Issue link: http://www.insightdigital.biz/i/140775

Contents of this Issue

Navigation

Page 33 of 80

p h o t o g r pa h s c o u r t e s y o f M e r c u r y M a r i n e Mercury Marine's main business in the U.S. comes from recreational boaters, but in other parts of the world the company is more focused on the commercial sector, building engines for vessels such as water taxis. manufacturer of marine propulsion systems for both commercial and residential activities. While Mercury's main business in the United States is related to engines built for recreational boats, in other places the engines are more focused on the commercial sector, such as engines for water taxis. While Mercury Marine's overall market share in Asia is Belgium; and China. The company has a joint venture in Komagane, Japan. At all of its locations around the world, sustainability remains a core value – not only being a responsible consumer of energy and caring for the environment, but also quality of life and product stewardship initiatives. "Much of our marine-engine business is reliant on clean water and a healthy environment," Schwabero says. "Mercury Marine has been and will remain a leader in the development of marine technologies that minimalize the effects on the environment. Sustainable growth is our mission." "Much of our marine-engine business is reliant on clean water and a healthy environment. Mercury Marine has been and will remain a leader in the development of marine technologies that minimalize the effects > Mercury Marine President Mark Schwabero on the environment." small compared to other regions, that segment is growing, Schwabero says. With people and plants around the world, the company can react more quickly to what's happening in local markets, he adds. "Those locations help us better meet the needs of our customers." In addition to the manufacturing facilities in Fond du Lac, there are facilities in St. Cloud, Fla.; Juarez, Mexico; w w w. i n s i g h t o n b u s i n e s s . c o m And with Mercury engines powering boats around the globe, it's something the company is committed to. "We are cautiously optimistic about Mercury Marine's future growth," Schwabero says. "For so many people, being on the water – whether it's fishing or other recreational activities – is a part of their life and you want to get out there and enjoy it, no matter what." J u l y 2 013 • Insight | 27

Articles in this issue

Archives of this issue

view archives of Insight on Business - July 2013