Insight on Business

May 2014

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30 | I nsIgh t • M a y 2 0 14 w w w . i n s i g h t o n b u s i n e s s . c o m TOURISM & TEAM BUILDING which is our largest hotel in our city." e city-owned Oshkosh Convention Center downtown completed renovations in 2011 and the attached hotel, the Best Western Premier Waterfront, opened in May 2013. Oshkosh has a number of mainstay events that help keep visitors flowing through the area. e city hosts the Country UsA Music Festival in June and EAA Convention in July. Every five years, Pathfinders, the international youth religious group, brings more than 40,000 people to the city. ey'll be here in August, heilsberg says. Osthoff Resort, Elkhart Lake "I think this is the first year that we have really seen more interest from the corporate market again since 2008," says Lola Roeh, general manager of the Osthoff Lake Resort. "I think corporations were holding back, and watching to see what the economy was going to do, how the health care bill would affect them, and things like that." e Osthoff is seeing interest in its new 10,000-square-foot conference center space, an addition to its north wing conference center that was finished in 2005. e space will be ready this summer, and boosts convention space by about 25 percent, allowing the Osthoff to accommodate expos, Roeh says. "Because of the demand that we had, we knew we needed another additional conference space of this size, and this takes us into the next tier," Roeh says. two of the Osthoff 's core groups wanted to book on the same day in september, and now the resort can accommodate both of them, Roeh says. The Dells e recession that hit about 2008 didn't really impact conventions in Network Reunite Explore Meet in the FOXCITIES Come Together Begin your planning at foxcities.org • Groups of 10 to 2,500 • 15+ Facilities with Affordable Meeting Space • Downtown hotels are just steps from great dining, nightlife and shopping • FREE BUREAU SERVICES 10 45 21 151 41 41 43 94 WISCONSIN 10 41 LAKE WINNEBAGO NEENAH MENASHA KAUKAUNA APPLETON FOXCITIES W isconsin's new summer ad campaign features a 30-second takeoff of the 1980 film Airplane! It features stars Robert Hays, Kareem Abdul-Jabbar and the inflatable Otto Pilot. The trio fly "too low!" over Wisconsin scenery while lauding its many summer activities. The ad, which also brought back the original writers and directors – Wisconsin natives David Zucker, Jerry Zucker and Jim Abrahams – was unveiled during the Wisconsin Governor's Conference on Tourism in Madison on March 3. Visit www.youtube.com and search "Airplane! Stars Shirley Love Wisconsin Summers." 'Shirley' Wisconsin is the best

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