Tim Bergstrom, president and COO
of Bergstrom Automotive, leads the
charge for digital communication
and tracking results to maintain the
company's culture – and its mission
to please "guests."
I t ' s M o n d ay M o r n I n g,
and Tim Bergstrom is sharing a light-hearted moment with Craig Roloff,
who has just attached a smart phone to a tripod in Tim's office on the sixth
floor of One Neenah Center. ¶ "Ready?" Craig, digital director at Bergstrom
asks. Tim's been ready, his message top of mind, no need for notes.
President and chief operating officer at Bergstrom Automotive, Tim, 37,
exudes a breezy confidence, a genuine desire to communicate to all 1,400
of the company's team members as if he was talking to each one personally.
L y a L t y
D R I V I N G
BergstroM
eMBraces socIaL
MedIa, MetrIcs
to deLIver
outstandIng
servIce and
MaIntaIn Its
coMpetItIve edge
>
