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14 | I nsIgh t • M a y 2 0 14 w w w . i n s i g h t o n b u s i n e s s . c o m e study showed that the northern and southern parts of the county did not really have a good market, ehrfurth says, but the central part of the county – which includes oconto, oconto falls, suring and gillett – would support a number of facilities, making it a target for development in the northwoods region. he says that if the interested companies decide to move forward with a project in oconto County, it may require some private investment, possibly from oCeDC, to build a facility in oconto falls or suring. "I think in both cases, if we came up with the private investment that they were looking for, that both of them would build a facility," ehrfurth says. "My guess is, in a county with a real feature like this, whoever strikes first is going to get the prize." » WEST CENTRaL Shawano, Waupaca, Waushara, Marquette, Green Lake Counties Horicon Bank purchases Baraboo National branch horicon Bank purchased e Baraboo national Bank's green Lake branch, which includes the fixed assets of the branch, loans and deposits. horicon Bank President frederick schwertfeger says the acquisition will increase the bank's assets to about $600 million and expand its locations to 11 communities. he also says that, pending regulatory review, it is expected that the sale will close in spring 2014. "green Lake is known as the best lake town in the Midwest, and we are grateful to be able to expand into this scenic community," schwertfeger says. "We look forward to offering convenient banking services and to forming new customer relationships in the green Lake community." horicon Bank has been a part of the ripon and green Lake area for more than 15 years, says Jeffrey Liddicoat, senior vice president of business banking in ripon. "Bringing (Baraboo national's) green state Lake Bank into the horicon Bank family adds to an already strong presence in the green Lake County and fond du Lac County areas," Liddicoat says. BnB Chairman and Ceo Merlin Zitzner says the transition should be seamless for customers. Send business news updates and photos to edit@insightonbusiness.com. JO H N S O N B A N K . C O M B A N K I N G W E A L T H I N S U R A N C E W H E N YO U R FA M I LY ' S B U S I N E S S H A S B E E N S U C C E S S F U L F O R G E N E R AT I O N S, I T ' S N O WONDER YOU'RE DRAWN TO PARTNERS THAT CAN SAY THE SAME. FOR MORE THAN 40 YEARS, JOHNSON BANK HAS GONE THE EXTRA MILE, CREATING MEANINGFUL AND LASTING RELATIONSHIPS W I T H P R I VAT E LY H E L D COMPANIE S IN WISCONSIN. W E B E L I E V E T H AT U N D E R S TA N D I N G YO U R G OA L S I S C R U C I A L T O M E E T I N G YO U R N E E D S – B O T H N OW A N D W H E R E V E R T H E ROA D M AY TA K E YO U. MEMBER FDIC you're in it for the long haul. isn't it nice when your bank is, too? Jim Eastman, Chairman, and his daughter Jennifer Eastman, President, Merchants Moving & Storage Company "green lake is known as the best lake town in the Midwest, and we are grateful to be able to expand into this scenic community." – Frederick Schwertfeger , Horicon Bank president regional rounduP