Issue link: http://www.insightdigital.biz/i/76892
{SMALL BUSINESS} "What means most to me being in business is the way my dad did business. I'd rather make [a customer] happy." – Fran Ullmer, founder and president of Ullmer's Dairy Equipment works for (and lives adjacent to) the company, adds, "He trusts each of his employees. He trusts your judgment. In 2008, the company, which had " been operating first out of Ullmer's home and then out of a trailer, built a dedicated building on site – with about 8½ exterior acres that house much of the company's inventory. But another development would really put Ullmer's on the map, so to speak. When the company launched its website in 2008, Ullmer said it saw a "huge" increase in global inquiries. The site now gets about 400 hits per week and has expanded the company's reach and recognition. To Antarctica … and beyond So just how did two gleaming stainless steel tanks from Pulaski (population 3,500) make it to the South Pole? Ullmer may know nothing about subglacial lakes and hydrological research – but he does know his equipment. He has sold to the University of Wisconsin-Madison when it came looking for holding tanks. Dennis Duling, drill manager for the University of Nebraska, had contacts at UW-Madison, so when he was searching for tanks for an upcoming grant-funded project, he knew exactly where to look. Drilling will begin in early 2013 on the THE GREAT BEYOND...TECHNICALLY SPEAKING There may not be a technical nirvana, but Tushaus comes pretty close. We start every relationship by making a commitment to understanding your business, not just your IT needs. Then we come armed with a deep arsenal of possibilities. Whether you need to enhance your network or leverage our technical expertise to build a next generation IT infrastructure, we're your IT resource. When you partner with Tushaus, you get to spend more time focusing on those things you do well. Maybe that's why 99% of the businesses we work with would recommend us to others. www.ullmers-dairyequipment.com ON THE WEB WISSARD project – an integrated study of "Marine Ice Sheet Stability and Subglacial Life Habitats in West Antarctica. American group to drill into the region's subglacial lake to determine if there is life below the surface. Ullmer's sold the university a Duling says his team is the first " 500-gallon open-top dairy tank, used to melt snow to produce water, as well as a 3,800-gallon insulated tank, which will hold the main water supply for the hot-water drill. Earlier this year, the tanks were trucked from Pulaski to the West Coast, where they were placed on a cargo ship, shipped to New Zealand and loaded onto a military cargo plane on course to Antarctica. Duling will leave later this year for FOR OVER 100 YEARS PLUMBING HVAC PROCESS PIPING FABRICATION SERVICE ENGINEERING MEDICAL FACILITIES tushaus.com 877.333.4848 42 | INSIGHT • August 2012 920 498 0400 GREEN BAY / WISCONSIN RAPIDS / MILWAUKEE / MENOMINEE, MI www.tweetgarot.com . . TG00-0110_Insight2010_qtr_ad_Final.indd 1 www.insightonbusiness .com1/4/10 4:39 PM