Issue link: http://www.insightdigital.biz/i/76892
CONNECTIONS BY LAUREL MCKENZIE Market networking Mid-week farmers' market caters to Green Bay business crowd Open until 8 p.m. on Wednesday nights, the Farmers' Market On Broadway in Green Bay draws a crowd of business people connecting and shopping. staging area. Exploring the 200 vendors that sell at the market, the casual shopper can happen upon locally grown produce, homemade eggrolls or even purses pieced together out of recycled library books. The local stores also take advantage of the opportunity – the doors are propped open and the air-conditioned draſts are enticing. "[Revitalization] is our main M just wasn't enough. Running every Wednesday through Oct. 17, the Farmers' Market on Broadway will celebrate its ninth year of operation and continue to strengthen and connect businesses in the area. Given its mid-aſternoon timing, the market is popular with businesspeople and professionals, who take in a little 18 | INSIGHT • Augus t 2012 ost farmers' markets are settled into the Saturday morning routine, but for Green Bay, one day networking while they're at it. "That's the majority of our business," says Jeff Tilkens, events coordinator for On Broadway, Inc. "People get off of work, meet up with friends, get produce for dinner, do a little walking. We get a big chunk of our crowd from people getting done with work at 5 and coming out. I can only imagine there must be a ton of networking going on." The market is located between Walnut and Dousman streets, where the vendors set up tents facing the sidewalk and use the street for a focus," says Tilkens. "We give our district businesses a free booth for the year. We work with them to help them understand the value of not only the sales they're getting at the market but the marketing they're getting at the market. p.m. and the vendors remain open until 8 p.m. Parking is free a few blocks down at the Green Bay Public School District lots, Leicht Park and Larsen Green. For those heading over aſter work, the BMO Harris Bank and Old Fort Square lots are free aſter 5:30. The market typically draws Local bands open things up at 3 " anywhere between 5,000 to 7,000 people on an aſternoon. Most of these, Tilkens says, come at around 5 or 6 p.m. Numbers are expected to go up soon, as the market experiences its peak www.insightonbusiness .com U PFR O N T COURTESY OF THE FARMERS' MARKET ON BROADWAY