Insight on Business

August 2012

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UP FRONT Regional Roundup » By Rashmika Nedungadi Internet connecting New North redesigns website to be more user-friendly Florence Wisconsin New North Waupaca Wautoma Montello information. But the newly designed website aims to further meet the needs of users by improving and organizing information. Gina Glover of Coalesce Marketing Marinette Keshena Shawano Oconto Green Bay Appleton Oshkosh Chilton Berlin Fond du Lac Sturgeon Bay Kewaunee Sheboygan Manitowoc MODERN BUSINESS OWNERS know the value a good online resource can provide. "I've used the New North website President of Allar Enterprises, LLC of Sherwood. "We have a group of people here with intellect where we can make something out of nothing – more collaboration and involvement can only help that. (in the past) because it helps me know what's here, " says Dennis Allar, organization which works to promote regional development in the New North area, underwent a complete website redesign. Its former website served as a useful tool for businesses in the New North, providing them with region-specific business The New North Inc., an " 10 | INSIGHT • August 2012 & Design (the business responsible for the redesign) highlights the user- friendly nature of the website, saying, "The new website is much better grouped. (The new) website can grow beyond its ability to stay focused on user experience, which was the case with the former site…there were so many things going on. The new site design gave a way to reorganize the efforts and communicate them in a way that makes sense to the user. The redesign was two-fold, " emphasizing two new features: a focus on the organization's strategic initiatives and also a new feature to make the New North region more accessible to internal and external business. The new website prominently ON THE WEB www.thenewnorth.com its own "microsite" where users can find the initiative's objectives, current projects and contact information for chairs overseeing the committees behind the initiatives. A main component of the redesign Each initiative is represented by includes an interactive map that not only shows businesses vacant commercial space in the New North, but gives them details such as estimated cost of the building, square footage, estimated utility costs and tax rates. With the redesign, New North Inc. features the New North's six strategic initiatives: 1. Attract, develop, and retain and new markets 3. Support an entrepreneurial climate and small business 4. Encourage educational diverse talent 2. Foster targeted industry clusters attainment 5. Elevate sustainability 6. Promote the regional brand audiences," says Ann Duginske, R&D project manager for The New North Inc. "With it, internal audiences already in the region can easily find internal information. But, the redesign is organized for external users to explain what we do, and how to do business in the New North. For someone who doesn't know about New North or its actions, the website gives them the tools to learn about business resources, educational resources and what it's like to live in the region." hopes to bring increased traffic to the site, including that of businesses outside the New North. "The new website serves two www.insightonbusiness .com 11 ■ Face T ime » "The new site design gave a way to reorganize the efforts and communicate them in a way that makes sense to the user. 15 ■ Connections » — Gina Glover, Coalesce Marketing & Design 18 "

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