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broadband is fast becoming an essential communication tool for businesses, schools and families to communicate. Once the project is complete, Cellcom will have not only brought high-speed broadband coverage to the county, it will also increase its wireless network and expand the capacity for data services. Cellcom is a Verizon LTE in Rural America partner, so customers of both carriers can use the service. Bringing broadband coverage to Door County – at least north of Sturgeon Bay – has taken so long because of the region's geology, Riordan says. "Door County is basically a ledge – location as a peninsula also adds to the difficulty. "You're basically going up to the tip and that's it. You can't really connect with any other networks." In Sturgeon Bay, the new fiber optic " he says, adding that its network runs through the Sturgeon Bay Industrial Park and past the hospital and shipyards. Sam Perlman, economic development manager for the Door County Economic most businesses," he says. "We've been working for a long time to improve telecom connectivity in Door County. For businesses, broadband connectivity is essential, not just a luxury. " "Companies have said before they were going to do this, but it didn't get done. We're committed to doing it. Having access to a high-speed network is essential for businesses and individuals who need to get business done." – Pat Riordan, Cellcom's president and CEO there's not much topsoil there so you need to drill into rock, which costs two or three times as much as putting in normal wire, (Cellcom's parent company) worked with us on placing the fiber network in Sturgeon Bay so it was accessible by the Development Corp., says the improved broadband accessibility is essential for the area's economy. "Nsight Telecommunications $520,000 communities in Northern Door County are also eager for the improved coverage as they look to lure businesses to their communities, too. "A lot of what we do is to market to our seasonal residents – people who already Beyond Sturgeon Bay, other [continued] » N1253 Emile Ct • Gillett, WI 54124 Executive Get-Away or Employee Perk Upscale Home, thePerfect Helping to keep the lights on, Beautiful 4 bedroom, 2 ½ bathroom home on private Lake Moshawquit FOR SALE. Approx. 2600 sq. ft. with modern amenities, office/library, 2-story high ceilings in living room, large open kitchen/dining area, and more. Sleeps 12+ • 1 hr. from Appleton, 45 min. from Green Bay • 300-acre, clean-water lake with sandy bottom is great for swimming, recreation, and fishing. For additional photos/details: 715-799-3763 zillo w.com www.insightonbusiness .com www.atcllc.com ATC owns, builds, maintains and operates the electric transmission system in portions of Wisconsin, Michigan, Minnesota and Illinois. Augus t 2012 • INSIGHT | 33 businesses running and communities strong.®