Issue link: http://www.insightdigital.biz/i/489016
40 | I NSIGH T • A p r i l 2 0 15 w w w . i n s i g h t o n b u s i n e s s . c o m J im Rivett has a love for graphic design and other creative services that spans his entire career. He's putting that affinity in motion again. On Jan. 26, he opened Khrome, a creative services and media-buying agency, in a hip new setting in downtown Green Bay. Once renovations are complete, his company will be on the third floor of the historic Larsen Cannery building that is also home to the Titletown Tap Room. Rivett and his 11 Khrome employees have created a flexible, full- service agency that offers services such as digital strategy, brand strategy, video editing and animation, web design and media buying capability. "We want to be able to do the same kind of work, from the more conventional to the more evocative," says Rivett, who spent the previous 18 years at another creative services company, Arketype, including eight as president. "We want to be able to do excellent marketing work that covers the whole gamut." Khrome opens in downtown Green Bay's Broadway District Creative minds in focus { s m a l l b u s i n e s s } B y N i k k i K a l l i o Rivett says his team members are particularly strong and "excel at everything from production design to senior art design to environmental graphic design, to web and print." Jim Rivett (fifth from left) and his creative team launched Khrome, a full-service creative services agency in the Titletown Professional Building on Broadway Street, Green Bay. C O U R T E S Y O F K H R O M E "I wanted to get a cross-section of people who were really strong across the board that could collaborate collectively on brand campaigns," Rivett says. "You really need team players to go out and do a really effective campaign." Collectively, some of the Khrome team has worked together more than 25 years, Rivett says. "ere's an ability to know how everybody works, because we've worked together so long." As a part of its team, Khrome has a media planner that works on strategy for wherever the campaign material "I wanted to get a cross-section of people who were really strong across the board that could collaborate collectively on brand campaigns. You really need team players to go out and do a really effective campaign." – J i m R i ve t t, Pre s i d e nt / Cre at i ve D i re c to r