Insight on Business

May 2013

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Amerequip's roots in the custom equipment manufacturing market started in 1920 with unique backhoes and snow vehicles. The company, then known as the Arps Corporation, was well known for its Snow Bird – an overthe-wheel track system with front skis designed for Model A cars. (See a retro picture of the snow automobile at www.amerequip.com/ amerequip/history.html.) Although it was discontinued in 1939, the Snow Bird's claim to fame was that it was used by Admiral Richard E. Byrd on his expedition to the Antarctic. really promoted success and growth," Vanderzanden says. "It's been an exciting couple of years," he admits. "Everyone at Amerequip is looking forward to 2013. We see so many opportunities ahead … there are good things on the horizon." assessment | coaching | leadership team alignment Alignment Gives commitment to our focus Engagement When we look from the present to a desired future, we are said to "envision possibilities." enVision Performance Solutions offers highimpact consulting to help our clients both envision and achieve a higher level of performance. We work with: • Individual leaders • Executive teams • Organizations • Boards of Directors Gives energy to our commitment Execution Imperatives Give focus to our direction HighPerformance Culture Vision Gives outcome to our energy Gives direction to our purpose Mission Gives purpose to our being enVision Integrated High Per Performance. enVision Performance Solutions can help your organization envision and attain your own high performance culture. Leadership enVision Performance Solutions|™Growth Insight | Reflection info@enVisionPerformanceSolutions.com Gail Wise, PhD | (920) 573-0089 Tom Wiltzius, PhD | (920) 757-9191 www.enVisionPerformanceSolutions.com self management ss ine Bus w w w. i n s i g h t o n b u s i n e s s . c o m » www.amerequip.com authenticity courage cal hni Tec percent. After laying off 50 percent of its workforce after the 2008 recession hit, the company now employs 155 at four locations in New Holstein and Kiel. Amerequip recently invested $3 million in capital expenditures, including a new 10,000-squarefoot remodeling project at the firm's corporate headquarters and production facility. Included in the renovation is a training center and conference rooms. By partnering with Moraine Park Technical College in Beaver Dam, Amerequip employees can stay current with the latest production techniques and technology. Four substantial grants received this past year only added to Amerequip's training arsenal. "We're investing significantly in all of our team members," says Vanderzanden. "Continual education is a critical part of our success, and investing in our employees to ensure we remain on the cutting edge, and relentlessly improving, is vital to our long-term strategies," explains Vanderzanden. "I don't want anybody to be left behind." To further strengthen its workforce, Amerequip has utilized lean initiatives and Six Sigma methodologies, as well as overhauled its interviewing and on-boarding processes. Vanderzanden adds that Amerequip has a very strong internal referral program. "For me, that on the web humility Personal Inte rpe rson al It began with a 'Snow Bird' validates that people like working here; they respect the company," he adds. Creating a positive corporate culture is an extremely important and motivating element in any successful company – especially one that has recently undergone so many internal changes. But Vanderzanden feels it's just part of doing business. "We worked very hard for a number of years to get a culture that Fun ctio nal A closer look enVision.360™ Insight | Reflection | Growth Also contact us to learn more about enVision.360® Leadership Assessment Tool M a y 2 013 • Insight | 41

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