Insight on Business

May 2013

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A closer look Expansion Scoreboard Lambeau Field » 17,000 new seats (2003 and 2013 stadium renovations) » Future Atrium renovation Fox Cities Stadium » Six suites and club level with 250 new seats » Double the number of restrooms » Double the size of team store » Numerous other renovations Scheels USA Youth Sports Complex » 10-year sponsorship and naming rights agreement Those youth team sports make Appleton's USA Youth Sports Complex the most-used athletic facility in Northeast Wisconsin.With 15 soccer fields, two Little League fields and two full-sized baseball fields, the massive complex spans 73 acres of parkland rented from the city. Last month's announcement of a 10-year sponsorship and naming rights agreement means the newly named Scheels USA Youth Sports Complex will remain a major player in sports tourism's future. Design/Build • General Contractor – Commercial – Agricultural – Industrial Turning two When it comes to hosting sporting events and the tourism that goes with it, Ten Haken says Northeast Wisconsin scores a double play by offering two key factors in the game: Facilities and volunteers. "Our facilities are better than an average community our size has to offer," says Ten Haken, pointing to the newly renovated Fox Cities stadium and the USA Youth Sports Complex. "Our love of sports carries down to taking pride in showing great hospitality to visitors," he adds. Those two things combined make Northeast Wisconsin a strong contender in a field which Ten Haken says is only going to grow in the future. "It's a trend that's taking off as communities across the country are seeing the value of promoting their sports facilities and their communities too," he says. w w w. i n s i g h t o n b u s i n e s s . c o m (920) 498-9300 | baylandbuildings.com | M a y 2 013 • Insight | 31

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