Issue link: http://www.insightdigital.biz/i/112770
at a g l a n c e Jay Fulkerson Jay Fulkerson is a familiar figure in the Fox Cities area. Before serving as president/ CEO of Health Payment Systems, he was: �� Vice president of the sales business unit for Alta Resources in Neenah, 2009-2011 �� Regional CEO, Central Region, for United Healthcare, 2006-2009 �� President/CEO of United Healthcare-Wisconsin in Milwaukee 2004-2006 �� President/CEO of Touchpoint Health Plan ��� Appleton 1990-2004 Experience. Bright ideas. In the community, Fulkerson currently serves as chairman of the board of Habitat for HumanityFox Valley and as vice-chairman for Community First Credit Union. He also serves on the boards of the Appleton Medical Center Foundation and Lutheran Social Services of Wisconsin/Upper Michigan. He lives in Menasha. whether from insurance or the patient responsibility,��� Born says. ���It has reduced the amount of times we touch an account and I save in administration costs. That���s a really key piece.��� Susan Werner, a patients account team leader at Primary Care of Appleton, called the HPS system ���ideal.��� ���They���ve streamlined the whole process,��� Werner said, adding that account verification tools on the HPS website have been especially helpful. ���And if a patient calls we can direct them right to HPS. They are a great company to work with.��� So far, HPS services are only available in Wisconsin. But, with five patents and two pending, word about its innovative billing process is quickly catching on. Brindley said the company is in talks with several health care systems outside of Wisconsin���s borders. The small company, with just 40 employees at offices in Appleton and Milwaukee, has a big future. And they have a sizable advantage over their larger competitors: ���We���re doing something nobody else is doing,��� Brindley says. w w w. i n s i g h t o n b u s i n e s s . c o m Healthcare reform can be confusing. But at Delta Dental we���re developing effective plan designs and options to give you the benefit solutions you���re looking for. Bright ideas lead to brighter smiles. Learn more at www.deltadentalwi.com. Experience. The Delta Dental Difference. M a r c h 2 013 ��� Insight | 33