INSIDEINSIGHT OCTOBER 2012 • VOL 5 • NO. 7 | www.insightonbusiness.com CONNECTING BUSINESS & PEOPLE IN THE NEW NORTH
26 COVER STORY GIMME A Y! 10 years later, merged YMCAs make one buff organization
Video: page 31 Click to watch YMCA of the Fox Cities CEO Bill Breider discuss rebranding the Y.
Cover photograph by Shane Van Boxtel, Image Studios Video by ARK Media Group
26 UPFRONT
12 News from New North Region Shawano Country Vision 2017 aims to raise county profile, create 1,000 jobs
19 Face Time Jeff Mirkes on a vibrant Green Bay
22 Connections Wisconsin Downtown Action Council presents conference
on revitalization
FEATURE 24 Start-up students Kaukauna author encourages young people to avoid
student debt. Insight On …
33 HEALTH INSURANCE » Uncharted territory: Small businesses contemplate impact of Affordable Care Act
36 THE BUSINESS OF HIGHER EDUCATION » New North technical colleges celebrate 100 years of workforce training
» UW-Fox Valley opens Building1655, its new engineering center
45 ECONOMIC DEVELOPMENT » Green Lake, Waushara and Marquette counties bring in fall tourists
8 | INSIGHT • October 2012 45 62
DEPARTMENTS 11 FROM THE EDITOR 62 FINAL FRAME
INSIGHT ON THE WEB: www.insightonbusiness.com
www. insightonbusiness.com 24 22 36 IN FOCUS
Green Business 47 Easy being green? Four area sustainability practitioners share experiences
On the Move 50 People & Business