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w w w . i n s i g h t o n b u s i n e s s . c o m O c t o b e r 2 0 15 • I NSIGH T | 43 mold that is filled with a powdered plastic material such as polyethylene. e product then rotates in an oven where the plastic melts and takes the form of the mold. Each cooler takes about one hour to make. It then goes to an assembly line, where employees install accessories such as hinges, handles and latches. "Not only do we make the actual cooler, but we assemble and ship the product directly from this plant," Claerbout says. Rotational molding drawbacks Dutchland Plastics produces larger products that oen pose a problem when it comes to shipping, such as kayaks. Claerbout says one of the biggest limitations rotational molding has is freight, since a lot of the parts are larger and hollow. For example, about only 130 kayaks can fit on a trailer, which isn't a lot when it comes to shipping. 920.457.2554 | BetterGroupMeetings.com Conveniently located in Sheboygan, WI. Book with us and we'll give 10% to the charity of your choice. Email Sales@blueharborresort.com to book your group stay. Restrictions and blackout dates apply. Valid Sunday-Thursday. Call for details. Giving Back Is Better At The Blue. 37916 Insight October BH Half Page Meetings Ad v2.indd 1 9/10/15 1:42 PM As a way around this, Dutchland came up with a way to fight the freight issue and to keep jobs in-house. "A big part of what we do is considered complete turnaround. For example, we make the kayak, assemble the accessories, wrap it, and when an order comes in, we ship it directly to that person," Claerbout says. Innovation Dutchland prides itself on innovation and last year, the company was awarded two of the highest awards from the Association of Rotational Molders for a roof made for Polaris ATVs. e company introduced a roof for the Polaris RZR off-road vehicle that houses speakers for an audio system. While a standard Polaris roof is manufactured from steel, the company says the plastic roof provides high impact protection for passengers. e hollow rotomolded feature holds three LED light bars, tailights, and the integrated audio package. e products Dutchland produces carry a "wow" factor among its employees, which is also credited to a higher employee satisfaction. "By the end of the day, it's about our employees who are essentially the key to our success," Claerbout says. "ey really like to get to know a lot about the products, and this knowledge is what leads them to do such a great job." A N D R E W S C H A I C K A plastic-filled mold rotates in an oven.