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O c t o b e r 2 0 15 w w w . i n s i g h t o n b u s i n e s s . c o m
Jim Feeney, president of Wisconsin
Film & Bag, says perseverence, the
willingness to take risks and handle
failure are critical for the innovation
journey. Wisconsin Film & Bag
conducted its early research by hand-
washing used film in the breakroom
sink. Failures, and a few ruined
breakroom appliances, followed
before the company found the "secret
sauce" and right techniques.
