Issue link: http://www.insightdigital.biz/i/577447
18 | I NSIGH T • O c t o b e r 2 0 15 w w w . i n s i g h t o n b u s i n e s s . c o m FACE TIME We got 6,000 completed surveys back and received a lot of positive feedback from people who tried new restaurants. There was so much buzz. JO H N S O N B A N K . C O M / W E A LT H B A N K I N G W E A L T H I N S U R A N C E MEMBER FDIC W E ' V E I N V E S T E D I N A N E W G R O W T H I N D U S T RY — Y O U. ( JO H N S O N B A N K W E A LT H ) At Johnson Bank, we offer a genuine commitment to you, your family and your future. We not only listen, we hear you. From financial planning, investment guidance, trustee ser vices and more, we have the expertise to help you through the most complex wealth management challenges. Our advisors provide unbiased advice and exceptional service – because we believe earning your trust is integral to earning the greatest returns. options per category and a maximum of four. ey were able to use their culinary creativity. It was incredibly successful — very well received from the community. We got 6,000 completed surveys back and received a lot of positive feedback. I own an event planning company called Styling Accordingly, working with nonprofits, small businesses, corporations and weddings with clients in the Appleton area as well as Milwaukee. My role with Fox Cities Restaurant Week was the event lead; I took on all the components of logistics and project management. ere are successful restaurant weeks in Milwaukee, Madison and Green Bay. A group of young professionals got together and said why don't we do it here? We decided to put our creative brains and talent and skill sets together and create one for our community on our own. We also worked with A2Z Design on the branding and BConnected on social media; we partnered with N.E.W. Printing, Fox Communities Credit Union, Tundraland and Nutritional Healing. Pulse (young professionals group) was also a part of it from a promotional perspective. We began in the middle of June with a meeting with all the restaurants that submitted their interest. Each provided a $50 gi certificate as an incentive to get feedback from surveys from the diners. ey paid a fee to cover logistics, printing, branding and our advertising costs. e website — restaurantweekfc. com — listed all the participating restaurants, their address, hours and contact info in addition to their menu. You could go online and map out where you wanted to eat. One big thing we did was our "hunger week" special promotion with Tundraland (home improvement company). We asked restaurants to offer something not on their menu and it was called the hunger special. A lot of people are into taking food selfies. We asked people to upload those to social media, and if we had more than 500 Tundraland would feed a family for the rest of the year. We had over 1,300 photos submitted. We're partnering with a local nonprofit that will identify the family and administer it through groceries, gi cards or a food pantry. ere will be a Fox Cities Restaurant Week in 2016, probably in August, and we hope there will be more restaurants and community partners involved.