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w w w . i n s i g h t o n b u s i n e s s . c o m O c t o b e r 2 0 14 • I NSIGH T | 45 make money to stay in this business," Golde says. Still, he remains committed to music, something not lost on area musicians. "I've been working with Marc since I've been about 15," says Nicole Rae, lead singer for e Travelling Suitcase, one of the region's leading indie rock groups. Rock Garden recorded a music video for Rae's band as a segment in a 10-part series of Mile of Music acts. "A lot of us in the inner circle, we know Marc, we love to record there," Rae says. For Golde, it will always be about finding that balance between the musicians and the services he can offer on the commercial side, not an easy task in an age when anyone with a smartphone can dabble in the recording trade. "I haven't worked with anybody better at creating really great work at extremely competitive prices and being very dependable," says Kip Karstedt, president of Burton Karstedt Ad Agency, one of Golde's clients. Ironically, Golde's work for Burton Karstedt began with a musical parody. "Marc proved to be adept at playing many instruments," Karstedt says. "It developed into music videos. I was impressed with his video work, so we hired him to do a bunch of video recording as well. Now we're creating many more forms of video ads. It's not just TV ads but YouTube videos, flash videos and embedded videos on websites." Looking forward, Golde says the success of ventures such as Rock Garden Studio and Mile of Music will add to the cultural and economic vibrancy of the Appleton area. "e last 20 years or so my goal has been to take this music scene here and put it on the map," he says. "We can make great records here." O N T H E W E B www.rockgardenstudio.com "I haven't worked with anybody better at creating really great work at extremely competitive prices and being very dependable," – K i p K a r s te d t, p re s i d e nt o f B u r to n K a r s te d t Ad Ag e n c y To successfully develop a business you need support from a state that celebrates growth. As you look to take your business strategy to the next level, you can count on the programs, resources and opportunities available to you in Wisconsin. From financial incentives to tax policies, we are taking bold action to encourage expansion by offering business development programs customized to meet your needs. We are demonstrating our commitment to our industries by introducing the Wisconsin Manufacturing and Agriculture Tax Credit, which virtually eliminates the tax on income from manufacturing activity in Wisconsin. In addition, we are driving advancements in workforce development and site certification to help meet the needs of your growing business. As the state's lead economic development agency, the Wisconsin Economic Development Corporation connects businesses to growth-oriented solutions throughout the state. We collaborate with a highly responsive and dedicated network of local and regional economic development partners to advance business development. To learn more about the programs that help optimize your business growth In Wisconsin ® , call 855-INWIBIZ (toll free) or visit Succeed.InWisconsin.com. BUSINESS GROWS STRONG HERE, BECAUSE THE CLIMATE IS RIGHT IN WISCONSIN. In Wisconsin ® is a registered trademark of Wisconsin Economic Development Corporation. ®