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34 | I NSIGH T • S e p t e m b e r 2 0 14 w w w . i n s i g h t o n b u s i n e s s . c o m an international customer will take some logistical effort. Essentially, you can send it by truck and rail – if your customer is in Canada or Central America – or airplane or ship. "We are in the middle, so generally you will need to get it to one of the coasts by truck or rail," says Tom Baron, an associate planner with the East Central Wisconsin Regional Planning Council who worked on a global trade research project in 2012. at research was later used to develop the Global New North Initiative to provide information and expertise to companies considering overseas markets. While both the Port of Green Bay and Austin Straubel Airport have international capabilities, there are drawbacks, Baron says. e Port of Green Bay does not currently have facilities for multi-modal container shipping, which means much of its cargo is handled by bulk carriers. at's great for raw materials, but most finished goods are shipped by container. A multi-modal transfer facility has been identified as a top need for the port, but there are currently no specific plans to develop one. Austin Straubel's international status is largely for passengers. Most air cargo is routed out of airports like Chicago's O'Hare International. A truck or rail connection to one of those airports is usually more practical. SHIPPING & LOGISTICS Lee Hoffmann, FEECO International's vice president and general manager, stands in a giant rotary ore drum manufactured by FEECO for use in mining. S H A N E V A N B O X T E L / I M A G E S T U D I O S