ames Young knows all too well
dead time can kill his business.
As the president of spring-
green Lawn Care Corp., he had
seen it too many times before. A
franchise owner treated a customer's lawn,
spotted a problem area in the grass and
recommended a fix for the homeowner.
ose recommendations were written
up and le with the bill, oen on a
sheet of paper tucked into the door.
en, the waiting game began.
ere was no telling if, or when,
the homeowners would read the
recommendation or request the
proposed solution. When they did
call, critical time was lost as the
call center, which did not have the
information le by the technician,
tried to connect the customer to
the franchise owner to schedule an
additional visit.
Styling
by
Shelly
Hunt
A u g u s t 2 0 14
•
I nsIgh t
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