Issue link: http://www.insightdigital.biz/i/164142
needed support to make it happen. "I'm the CFO, so I'm kind of the leader, so to speak, and I think that in itself interests some people," says Rounds of Alliance. "'If the 57-year-old CFO can do it, I can do it, right?'" Alliance also has organized training runs, weekly updates, outside speakers and expert advice for both beginners and experienced runners, Rounds says. Network Health President Sheila Jenkins is walking the half marathon, and Chief Administrative Officer Penny Ransom is running the half, Meyer says. The company's director of health management, who has not been a runner in the past, is training for the half marathon. "There are quite a few others," Meyer says. "Just having the leadership team out there as well, I think is really encouraging for people to participate." A little healthy competition isn't a bad idea, either. This year, Kimberly- w w w. i n s i g h t o n b u s i n e s s . c o m For more information The Fox Cities Marathon is full, as is the ThedaCare Orthopedics Plus Half Marathon. Visit www.foxcitiesmarathon.org for information on weekend events. The Fox Cities Marathon organization donates proceeds back to the community, including to area high schools, track and cross country teams and the YMCA Strong Kids program. If your company is interested in participating or volunteering, contact Debbie Jansen at (920) 882-9439 or debbie.jansen@ communityfirstcu.org. Clark is forming marathon teams from different brand departments. Miron had the most participants the year it pitted its employees against Faith Technologies in a fitness challenge. "Anytime you link something to a challenge or an incentive, you increase participation," says Schanhofer of Miron. While controlling health care costs is part of the motivation, Miron and other area companies also want to build a spirit of camaraderie among their team members, she says. Kimberly-Clark ties the event to its company mission. "It goes down to one of our core values, which is caring for the people in the communities where we live and work," says Jeff Curtin, a senior leader at Kimberly-Clark. "It ties into all of our local affiliations, with not-for-profits, and other activities that we do in the Fox Cities. I think first and foremost it's really showing our employees and showing the community that we do care for the places where we have our offices and where we're located." S e p t e m b e r 2 013 • Insight | 47