Issue link: http://www.insightdigital.biz/i/164142
athletic type, whatever level you're at." The weekend of events, scheduled for Sept. 20 to 22, also includes events for kids, making it an event for the whole family. Many companies also have volunteers participating, either at water stations or at the health-and-wellness expo. Sometimes, that's a way for people to get their feet wet (without sweatsocks). "Some of our employees have decided just on the basis of doing the water station that it looks fun being on the other side, and they wanted to run at some events," says Brenda Schanhofer, wellness coordinator at Miron Construction, which is a sponsor for the event. "We have one of our spouses from last year who is now training to do the half marathon this year." Area businesses are motivated to participate for a variety of reasons, but The Cellcom Marathon The Green Bay Cellcom Marathon, held annually in May, also includes a marathon, half marathon, marathon relay, 5K and kids' runs. In 2013, it had capacity for 8,000 runners in the marathon and half marathon and 250 teams in the marathon relay. Like the Fox Cities Marathon, the Cellcom Marathon donates funds back to the community, and has contributed more than $674,000 since its beginnings in 2000, according to the Cellcom Marathon website. largely the participation is tied into company wellness programs, which have a mission to make employees healthier (and in effect keep the company budget healthier). "Let's be honest – that's what the wellness program is all about, right? It's trying to control costs and keep health costs down. But you also get a happier employee out of it, too," says Bruce Rounds, CFO of Alliance Laundry Systems in Fond du Lac. "They enjoy coming to work, where they feel like they're getting more out of it than just an 8-to-5 job." "Studies have shown being healthier and proactive with your health has reduced costs, but really our main goal is our mission, which is to enhance the life, health and wellness of the people we serve," says Lorian Meyer, marketing and PR coordinator for Network Health, which is the major sponsor of the Health and Wellness Expo. "And the 'people we serve' is also our employees. So, that's really our driving force." The keys to getting people motivated seem to be by first setting an example and then providing the Wealth is back. Now let's get to business keeping it. The right information in the right hands leads to exceptional results for your financial future. To protect wealth you need an edge. Now is the time to move to Legacy. Legacy clients benefit from the experience and intellectual capital of our highly regarded wealth management professionals, including their compelling analysis of risk, the economy and financial markets. To learn more about Legacy's suite of investment and wealth management services, contact Michael B. Mahlik, 920.967.5040, or mmahlik@lptrust.com. The knowledge our advisory team mines from insightful research sparks ideas and actions to help us manage risk and responsibly guide your wealth in any environment. www.lptrust.com ASSET MANAGEMENT | WEALTH PLANNING | TRUST SERVICES 13260_LPT_Insight_HalfAd_Wealth_Final_Sep2013.indd 1 46 | Insight • S e p t e m b e r Two Neenah Center, Fifth Floor, Neenah, WI 54956 2 013 8/19/13 12:40 PM w w w. i n s i g h t o n b u s i n e s s . c o m