Issue link: http://www.insightdigital.biz/i/1482134
– 24 – 1:30PM BREAKOUT SESSIONS SESSION #1 LEVEL 2 | BREAKOUT ROOM 1 SESSION #2 LEVEL 2 | BREAKOUT ROOM 2 Important Legal Protections: Intellectual Property and Data Privacy In this two-part presentation, attorneys Anne Flinchum and Steve Lipowski will share easy- to-implement legal solutions for your manufacturing operations. Lipowski will address who owns intellectual property rights and provide best practices and tips. Flinchum will cover why your company should care about data privacy in addition to providing important takeaways from Wisconsin's Data Breach Notifi cation Law. Sponsored by Building Your Brand – Growing Your Market Share Beyond Just Marketing Growing market share is a cornerstone of a successful business. Doing so successfully goes beyond just marketing to potential clients. Growing market share involves protecting the assets your business has so that: your competitors cannot advertise in a manner which confuses your customers, your competitors cannot make or sell the same products, and your competitors cannot engage in the same activities. In doing so, growing your market share should include trademarks to protect the name, patents to protect your ideas, copyrights to protect how you are communicating to potential customers, and trade secrets to protect ideas from being known. We will discuss trademarks, patents, copyrights and trade secrets and how each is crucial in helping you in growing your market share. Joseph Kromholz Ryan Kromholz & Manion S.C. Dan Johnson Ryan Kromholz & Manion S.C. Patrick Fleis Ryan Kromholz & Manion S.C. Sponsored by Anne Flinchum Ruder Ware Steve Lipowski Ruder Ware