Insight on Business

March 2013

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ON THE WEB �� www.coolchoicesnetwork.org �� newnorth.coolchoicesnetwork.org sustainability manager. After conversations with Miron and the staff at Cool Choices, Menasha Corporation has taken a slightly different approach. Because they have more than 3,500 employees in multiple locations across the country, they will use an online version of the game, rather than physical cards. Their concept is being piloted by three groups now and is expected to roll out corporate-wide in April. ���We like that it���s a game, that it���s voluntary, that it creates a team and competitive atmosphere, and that, with their online ability, we can play across the whole organization,��� says Wiswall. The Cool Choices game is also applicable for schools. Both the Kaukauna and Menasha school districts launched a pilot in midFebruary at several schools, partnering with Kaukauna Utilities, Menasha Utilities, Sustainable Fox Valley and UW-Extension Office in Outagamie County. ���Young people are a really powerful force around this subject,��� says Shukla, ���and we���re giving kids the opportunity to be a change agent by giving them the cards to take home.��� Cool North Trends Cool Choices spawned yet another innovative approach: Cool North Trends, a partnership between Cool Choices, New North, Inc. and NEW ERA (Northeast Wisconsin Education Resource Alliance). ���We���re trying to showcase what companies in the New North are doing to be more sustainable, to start to build the dialogue about what others are doing,��� says Kuntz. Some of the technical colleges have helped create videos of corporate sustainability efforts, featured on the New North website. Joanne Gorski, president of Sustainable Insights, LLC, and former Fox Valley Technical College instructor, volunteered her class to be a pilot group in fall. ���It���s a fun way of bringing real life case studies into the classroom,��� says Gorski. ���We���ve had our students benefit from direct contact with real world business professionals.��� Cool Choices has generated conversation and connected people socially around sustainability. ���The game gives us a way for individuals to let the people around them see what they are doing,��� says Kuntz. ���It creates conversation that causes people to take additional actions.��� professionals ...where emerge as leaders. One Master of Business Administration Degree. Two Paths. Professional & Executive. Thinking about getting your MBA? Choose the path that fits your level of experience, career goals and time commitment. Discover how our Professional MBA could be right for you or find out about our new Executive MBA in Appleton starting in Fall 2013. For more information, call 920-424-3199 or toll-free 800-633-1430 or visit uwosh.edu/go/mba. Holly Brenner, BBA ���98, MBA ���09 Director of Marketing & Business Development Agnesian HealthCare, Fond du Lac w w w. i n s i g h t o n b u s i n e s s . c o m M a r c h 2 013 ��� Insight | 43

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