Issue link: http://www.insightdigital.biz/i/112770
venue. They all fall under the Good Mourning Network umbrella and use the same advertising materials and website. That���s especially helpful for some of the smaller firms that might otherwise be unable to afford such marketing. All the funeral homes in the network are locally owned ��� an important distinction to many in the funeral industry, which in the past decades has seen consolidators buy out small business owners. The only funeral home in Green Bay which is not in the Good Mourning Network is Newcomer Funeral Home, formerly Schauer and Schumacher, in downtown Green Bay. (Newcomer, headquartered in Topeka, Kan., owns 40 funeral homes in nine states.) The firm is dedicated to bringing ���substantially lower cost alternatives��� in funerals. With one of the Network���s billboards touting, ���Don���t settle for a franchise funeral,��� it might appear they are targeting Newcomer, which owner Ren Newcomer believes is true. ���Their message is clearly to compete with us,��� says Newcomer, who adds, however, ���I���m not concerned about it whatsoever. ���I think it���s a very clever approach,��� he says. Still, he says he doesn���t understand the benefit promised to families by the campaign, other than getting families to think and talk about death and funerals. ���I think that is a laudable concept,��� he says. For Schinkten, Walczak and the other funeral directors in the network, that is their main goal ��� even if it doesn���t necessarily translate to immediate dollars. ���It���s very difficult to quantify (the results),��� says Schinkten, who says they will use Google analytics to track visits to their Web site. ���We realize that all the money we���re spending will not get us one more funeral. ���We���re doing it because it���s the right thing to do.��� w w w. i n s i g h t o n b u s i n e s s . c o m Call today for a FREE estimate! 800-582-2847 4725 Gray Wolf Drive Oshkosh, WI 54904 920-426-2704 800-582-2847 Pick the Plan that Works for You! Choose from 3 great rates for your next vehicle loan. Thinking about a car, truck, ATV, boat or other vehicle? For a limited time, at Capital you can pick the loan that fits your budget and your lifestyle while saving some serious cash. capitalcu.com It���s easy to qualify and even simpler to apply, at�� capitalcu.com or in person at any of Capital���s 12 locations. Don���t miss your chance ��� stop in or apply online today! 920-731-3195 866-731-3195 (toll free) *APR=Annual Percentage Rate. Rate is determined by your credit score & account relationship. Actual rates may vary & are subject to change without notice. Rates as of 02/25/13. 1.49% available up to a 36 month term. $28.42/$1000 borrowed on a 36 month term. 1.99% available up to a 48 month term. $21.69/$1000 borrowed on a 48 month term. 2.29% available up to a 60 month term. $17.66/$1000 borrowed on a 60 month term. All loans subject to approval. $5000 new money required. Rates based on 2008 & newer autos, ATVs, boats, campers, cycles, personal watercraft, & snowmobiles. Federally insured by NCUA. M a r c h 2 013 ��� Insight | 41