Insight on Business

September 2012

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P >>>> >>>>>>>> >> E Ann Franz, the coordinator for the NEW Manufacturing Alliance and the strategic partnerships manager at Northeast Wisconsin Technical College (see Face Time, p. 19). "He is a great ambassador for the manufacturing industry. He has such great passion for manufacturing and it's contagious." " says line – named such because the line could change to do whatever the client needed. A client could buy just one piece of the line, such as a perforating or punching machine, or the entire line. "Our big splash with Chameleon was in 20 Evolving with the industry craſtsmanship and customized equipment focusing on the converting, paper, document processing and printing industries. Continued growth, including expansion into international markets, led the company to change its name to EMT International. As the 1990s came to a close, Rauscher, who had been MT International started in the 1930s as Economy Machine and Tool, a small tool and dye shop. The company quickly developed a reputation for superior with the company since the mid-1980s, realized the printing industry was changing and that EMT had to change with it. "The writing was on the wall that printing was going digital, since the mid-1990s as companies seek to lower costs, improve quality and increase turnaround. In digital 28 | INSIGHT • September 2012 Conventional, off-set printing has declined steadily " he says. "Our big splash with Chameleon was in 2005. You could really see we filled a niche," says Rauscher, a trained engineer. Two years later, the company developed and began making digital printers for a large OEM. "We just took off from there," he says. "We design and build our printers to work with their ink jets. It' information – such as financial institutions or utilities – are the prime end users of the machines developed by EMT. For example, a bank can digitally print thousands of unique credit card statements and then use the perforator to tear off a portion so consumers can mail in their bills. "As far as the eye can see, digital printing will continue to grow and we'll grow with it," Rauscher says. Companies who print a lot of material with unique s essential they speak to each other." home for EMT, settling on Hobart's new business park. Elaine Willman, Hobart's community development The company's growth led Rauscher to pursue a new www. insightonbusiness.com Rauscher knows well. From 2006 to 2011, EMT, a designer and manufacturer of custom and standardized equipment for the printing, paper and converting industries, grew 100 percent each year. Nearly two years ago, the company opened a new 68,000-square-foot facility in Hobart while keeping its other two sites in Green Bay open. At the same time he was building up EMT, he also lit the fire that started the Northeast Wisconsin (NEW) Manufacturing Alliance and remains one of its loudest supporters. "Paul is a visionary and very forward-thinking, are bright and full of technology. These are exciting jobs with endless possibilities." The idea of endless possibilities is something that field with a bright future. ¶ "Manufacturing is here to stay. It's not the industry people think it is," says Rauscher, president of EMT International in Hobart. "Today' aul Rauscher is on a mission – to educate everyone that manufacturing isn't a dying industry or some kind of dinosaur. Rather, it' s an exciting s factories aren't dark and dingy. They printing, a computer runs the press and users can quickly make changes to individualize pages. In 2000, 80 percent of commercial printers' revenue streams came from conventional sources and less than 5 percent came from digital printing (the remaining came from ancillary services), according to Digital Printing Directions. In 2010, about 50 percent of revenue came from conventional sources and 20 percent came from digital. By 2020, it's estimated that 40 percent of revenue will come from digital printing and 30 percent will come from conventional printing projects. In the early 2000s, EMT began to develop its Chameleon

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