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Getting healthy and staying well — it's on everyone's priority list, right? But turning good intentions into positive actions that achieve results sometimes take a fresh approach. Well, we've got a plan to do just that. Well Priority — a new health plan for Wisconsin residents. It's offered by the Wisconsin Collaborative Insurance Company, a joint venture between Anthem Blue Cross and Blue Shield (Anthem) and Aurora Health Care (Aurora). It enables Anthem and Aurora to share best practices and streamline processes, putting members at the very center of their care so they can get healthier and save money. *Blue Cross Blue Shield website: BlueCard program® (accessed June 2016): bsbc.com Anthem Blue Cross and Blue Shield is the trade name of Blue Cross Blue Shield of Wisconsin (BCBSWi), Compcare Health Services Insurance Corporation (Compcare) and Wisconsin Collaborative Insurance Company (WCIC). BCBSWi underwrites or administers PPO and indemnity policies and underwrites the out of network benefi ts in POS policies offered by Compcare or WCIC; Compcare underwrites or administers HMO or POS policies; WCIC underwrites or administers Well Priority HMO or POS policies. Independent licensees of the Blue Cross and Blue Shield Association. ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Well Priority is a service mark of WCIC. ©2005. 2016 copyright of Anthem Insurance Companies, Inc. Serving Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), and Wisconsin. 60581WIEENABS 06/16 Introducing Well Priority SM A new health plan with more personalized care and more ways to lower costs here in Wisconsin. Well Priority. An innovative approach for a higher level of quality care. Our top priorities include easy access to care, living well and lowering costs Health and wellness programs 40+ health and wellness programs help members get healthy and stay well. Coordinated care Integrated network, provider coordination, and electronic health records help ensure coordinated care and avoid duplication. Lower overall cost Effi cient care management and diverse wellness programs result in healthier members, lower costs and greater savings. The personal touch Members get around-the-clock care via 24/7 NurseLine, LiveHealth Online telehealth services and more. To learn more, contact your broker, Anthem sales representative or visit wellpriority.com Large network Our network includes 13 of the state's leading health systems that rank as the most effi cient with the highest quality of care in the state. Away from home care When traveling, members can get care through the BlueCard® plan*.

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