Insight on Business

June 2012

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{SMALL BUSINESS} Grant Pauly says even the recession can't keep craft breweries down. Exports of craft brews grew 96 percent last year. considers a "comfortable" brewing rate, brewing two to three days a week, producing 450 gallons in one batch. In addition to increasing The company has what Pauly production, Pauly plans to rev up an in-house bottling line, so the product can be sold at retail. While beer drinkers at Hops Haven DID 'EWE' KNOW? and statewide beer events have already lauded the brews, the county is pleased to have 3 Sheeps as a neighbor as well. Betsy Alles, executive director of – are sold in seven bars in the region. But Pauly has big plans for expanding the company – which is, right now, the only brewing company in town. He recently hired a full-time head brewer, and he plans to add three fermenting vats by this summer. the Sheboygan County Chamber of Commerce, says, "Grant Pauly should be congratulated for introducing 3 Sheeps Brewing to our list of Sheboygan County attractions. As far as I know, it's the only commercial brewer in the area, and, with their skill and special brand of creativity, I think Owner Grant Pauly says the name is a play on the "three sheets to the wind" phrase, often used to describe a state of intoxication. But the Wisconsin native thought he would "agriculture" it up a bit, in a nod to the state's farming industry – coining 3 Sheeps. Whimsy-filled images of sheep will be forefront on all the brewery's labels—including one of a sheep sailing down a waterslide for the company's Really Cool Waterslides brew and another ready to gnaw an ankle for its Belgian Abbey Single light beer known as Enkel Biter. E their future looks solid." 3 percent of beer sales nationwide, according to Pauly, but he has confidence in his business and his brews. "We've had such support from the community, "And to grow a brewery, you have to gain confidence of the customers." " he says. Convenient. Local. Community. • Preferred SBA Lender • Local decision making • Checking & Savings • Mortgage/Home Loans From business to personal accounts, we have the solution for all of your financial needs. Visit or call us today to learn more. 920-731-4440 communitybankandtrust.com 42 | INSIGHT • June 2012 333 S. Nicolet Rd., Appleton Member FDIC www. insightonbusiness.com Craſt beers may make up only about ver wonder how some companies like 3 Sheeps Brewing come upon their unique monikers?

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