Issue link: http://www.insightdigital.biz/i/68118
other carrier in the country has provided more continuing education credits to its agents," Waldhart says. "We also provide stability to agents. Today, so many carriers have merged, gone out of business or dropped lines and agents Acuity Headquarters: Sheboygan What they do: Sell property and casualty insurance to both commercial and personal customers across 20 states Employees: 850 (including about 600 at the Sheboygan headquarters) Assets under management: $2.5 billion 2011 written premium: $63 million 2011 revenue: $840 million Website: www.acuity.com Year Founded: 1925 agents – is an integral part of the company's success, says Wally Waldhart, Acuity's vice president of sales and communication. Twice a year, top company leaders go out and meet with agents across the country to answer questions and to educate them not only about what's happening with Acuity but with the insurance industry in general. "One main difference is that we educate our people. No "We focus on writing the best business and year aſter year, that sinks in and you continue to grow. " Wally Waldhart, vice president of sales and communication spend a lot of unproductive resources moving their books of business." Since 1982, Dave Ademino has sold Acuity products and says the company delivers on its promises something he – and his customers – appreciate. There's something else that sets the company apart: they are fun, he adds. "Their marketing really sets them apart. Insurance is such Ademino & Associates in Kimberly. Besides the fun, Acuity invests heavily in technology, which Ademino says helps him better serve his clients by " says Ademino, who owns a buttoned-down industry, but they come up with these great annual reports and promotions – like last year we received a box of chocolates – that helps break through the shell that insurance is this boring industry, Acuity's headquarters features a fitness center, café and … torture chamber. The small room houses a "rack" and promotional materials. 22 | INSIGHT • June 2012 www. insightonbusiness.com