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w w w . i n s i g h t o n b u s i n e s s . c o m M a r c h 2 0 1 6 • I NSIGH T | 25 B y A n d r e w S c h a i c k [continued] » I N S I G H T O N E L D E R C A R E F or Julie Davids, providing a service to help people stay in their homes and get the medical help they need was inspired by her grandfather, who needed care due to early onset dementia. A situation many families face when getting help for their elderly loved ones is deciding whether to have them move to an assisted living facility or contracting with caregivers to come to their homes. Oen, the family sits at a crossroads, trying to decide the best possible option. Staying at home will make the most of the client's dollar for those healthy and independent enough to stay, says Davids, owner of Health Care Assistance of the Fox Cities. In some situations, she says, it's more cost effective to have a caregiver come into a house than having the elderly patient go into a nursing home. "People are learning now that there are other options out there and it also stretches the long-term care dollar," Davids says. "Eventually, someone may have to move to a level of care that requires them to leave the home, but staying at home prolongs that dollar." As the baby boomer population begins to enter retirement, health- care providers are seeing an increased need for elder-care services — whether that's in-home care, rehabilitation care or long-term care. Businesses like Home Giving Grandma options Elder care industry adapts to new demands in retirement living