Insight on Business

March 2016

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22 | I NSIGH T • M a r c h 2 0 1 6 w w w . i n s i g h t o n b u s i n e s s . c o m and antiseptic odors of a hospital wing. A wide carpeted track around the lobby allows patients to exercise their new joints. e furthest distance from the nurse's station to any room is 55 feet, which helps prevent falls. OSI surgeons have performed 1,500 joint procedures since the Inn's construction. Because skilled nursing is the second-highest regulated industry in the country — behind nuclear energy — OSI brought in a partner to manage it, Kubiak says. St. Paul Elder Services helped establish the Inn, and in July OSI brought in the health care organization Eduro to manage the facility. "We want to expand this model to other parts of the country, and Eduro is a partner that can do that with us," Kubiak says. Physical therapy R ecovery Inn includes a physical therapy component. OSI has 12 physical and occupational therapists onsite with in-house partner Advanced Physical erapy & Sports Medicine. "I think the uniqueness is that you have two separate business entities with very complementary services that almost function as one," says Rob Worth, CEO and president of Advanced Physical erapy & Sports Medicine. "It's a collaboration that allows us to leverage LEFT TO RIGHT: Doctors Todd Derksen, David Eggert, David Kuplic, Brian Lohrbach, Jay Minorik, David Ritzow, Kenneth Schaufelberger, Errol Springer, Chris Weinlander. Derksen and Schaufelberger are newer additions to OSI, along with Dr. Padraic Obma, not pictured. Joint Venture c o n t i n u e d ONLINE: Click here and listen in as Orthopedic & Sports Institute CEO Curt Kubiak discusses the health care solutions OSI has developed to control costs and improve the customer experience by applying lessons from non-medical industry sectors such as manufacturing. our relationships, leverage our resources, yet maintain our independence as a business." Its partnership with OSI has allowed the organization to work with employers not only on injury care but prevention as well, Worth says. Neenah Foundry, which has about 1,000 employees including 650 in its manufacturing facility, contracts with OSI for onsite physical therapy three times a week for both workplace-related and non-work-related issues, says Brian Zoeller, vice president of safety and security. Having those therapists onsite saves employee time and productivity, not to mention health care costs. Zoeller says that in 2015, 83 employees received physical therapy treatments (83 would-be worker's comp claims that would have averaged $5,000 each). e company paid about $38,000 for the physical therapy instead, saving about $395,000. Preventive treatment also greatly reduces the company's OSHA recordable rate, Zoeller says.

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