Issue link: http://www.insightdigital.biz/i/608904
16 | I NSIGH T • D e c e m b e r 2 0 15 w w w . i n s i g h t o n b u s i n e s s . c o m FACE TIME At the beginning of this year we rolled out a service called Relieve, which is a post-traumatic event counseling service for employees of jewelry stores where an armed robbery occurred. and short term. at was important because the third thing that attracted me to Jewelers Mutual was that the industry it serves is undergoing change. How jewelry is being bought and sold is changing, the threats that exist in the marketplace are changing. Jewelers Mutual is uniquely equipped to go in, take advantage and help with all of those emerging ways jewelry is being bought and sold. e biggest surprise to me — and to most that aren't here or in the jewelry industry on a daily basis — is the impact crime has on the industry. It was just eye-opening. We are truly more than a typical insurance company, because the average insurance company says, "I'm going to protect and help fix that car if it gets damaged." We invest a lot of money and a lot of time and preventative education for our jewelers so they can do the right things to protect their store from being a target for the or robbery. At the beginning of this year we rolled out a service called Relieve, which is a post-traumatic event counseling service for employees of jewelry stores where an armed robbery occurred. Even though we are educating jewelers, we are also trying to drive people to us for personalized insurance. We are investing in education on personalized insurance, as well as how to properly take care of the jewelry and how to properly protect jewelry and what not to do, which sometimes is as important as what to do. ere are two things that tie together. e first one is Jewelers Mutual has not only been in the jewelry industry for 102 years, but it has been in Neenah, Wisconsin, for 102 years, and as such, this area is important to us. e community is only as good as its citizens, and we are only as good as the local talent pool, so it's a win-win situation that is important to us. We have a couple of reasons why people ought to be able to know who we really are. We have the Ron Harder Gallery. If you like jewelry and you want to know jewelry and where it comes from, what a great place to come and visit. We are a growing company. If you have a passion for jewelry and if you have a passion for helping and truly interacting with people, I can't think of a better role than in joining our direct sales, or what we call customer care team. Next Year. New Goal. FLYGRB.COM Help your business reach new heights by flying associates and clients straight into Austin Straubel International Airport in the new year. Flying local brings them right where you want them – to your home turf – without the hassle of a commute. FLY GRB and watch your business soar.