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w w w . i n s i g h t o n b u s i n e s s . c o m J u l y 2 0 15 • I NSIGH T | 39 May by the director of technology at Indiegogo, who wanted to back another campaign with the help of a Hollywood- based marketing firm, Agency 2.0. Coupled with a presence at this year's EAA and Mile of Music events, Pelland expects word to spread quickly. e campaign will help fund manufacturing jobs at Princeton Audio and help launch the brand nationally. "We wouldn't be surprised if we saw multiple thousands if not tens of thousands of speakers sold, just based on what we're seeing in the market," Pelland says. Princeton Audio also received a boost from discussions at the America's Pitch Tank event with Kyle Sexton, a marketing strategist and author, and Tim Fahndrich of Salem, Ore.-based ird River Marketing. ey developed the tagline "How do you resonate?" to help highlight the individual tone variances of the speakers. "We thought that was fabulous. It was worth the trip up there by itself," Pelland says. Currently the company employs six part- and full-time employees and may hire up to 40 by fall. "We're gearing up for rapid growth here," Pelland says. Freelance writing and marketing professional Jean Detjen, who works with Mile of Music and met the Pellands during a promotional video shoot, says the product will have wide appeal to music lovers. "I think people are starting to realize they want to have more of an investment piece, rather than something that becomes obsolete quickly," Detjen says. Northeast Wisconsin is a perfect springboard for the product, she says. "We're on the cusp of this growing movement that's really focused on artisanship, handcraedness, and integrity and hospitality — all those things this product represents," she says. O N T H E W E B » www.princeton-audio.com The Wisconsin Timber Rattlers Stadium Banquet Facility is a premier venue designed for weddings, corporate events, meetings, holiday parties or receptions of all kinds. Book your event today! Call the coordination team at 920.733.4152 A room with a view now open year round!