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w w w . i n s i g h t o n b u s i n e s s . c o m J u l y 2 0 15 • I NSIGH T | 31 [continued ] » "It brings in more volume for us, and it also helps the provider because it does eliminate some obstacles for patients moving forward with treatment. It's going to help us provide the highest level of care versus a traditional insurance policy, which is a little more focused on cost." – K at h e r i n e G r u e n e b e rg, c h i e f a d m i n i s t rat i ve o f f i ce r f o r D e nt a l A s s o c i ate s groups and individuals to answer questions, handle billing, file claims and the like. e organization also has a CarePlus review doctor to look over requests for major dental work. But the effort is worth it because it's helping put patients in the chairs, whether they have their own dental coverage, they need supplemental coverage or they don't Fly Local. Be Home Sooner. FLYGRB.COM have any coverage at all. "It brings in more volume for us, and it also helps the provider because it does eliminate some obstacles for patients moving forward with treatment," Grueneberg says. "It's going to help us provide the highest level of care versus a traditional insurance policy, which is a little more focused on cost." Dr. Richard Kling, an Appleton- based Dental Associates provider, says having CarePlus has made it easier for patients to say "yes" to their treatment plans. "It makes it somewhat more affordable for them, even if they have their own insurance," Kling says. "So patients on the whole are much more agreeable to having the appropriate type of work that they really need done." Offering the insurance product has become more important as people sacrifice their dental benefits to keep health care costs down. "We deal with dental plans going back 20 years, where they might've had a $1,000 benefit available, and many of those folks 20 years later still have a $1,000 or $1,500 benefit," Kling says. "ere's no way that it's kept up with inflation." Bring in the whole family O N T H E W E B » www.dentalassociates.com » www.careplusdentalplans.com