Insight on Business

November 2014

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54 | I NSIGH T • N o v e m b e r 2 0 14 w w w . i n s i g h t o n b u s i n e s s . c o m P H O T O G R A P H C O U R T E S Y O F T H E G R E E N B AY PA C K E R S FINAL FRAME THE KNOWING GAZE OF CURLY LAMBEAU AND VINCE LOMBARDI greet Packers fans as they enter the stadium through the refreshed Harlan Plaza, part of several stadium improvements added to the fan experience this fall. e larger-than-life statues of the two Packers icons were relocated to the expanded plaza, where they were joined by 13 birch trees representing each of the Packers' 13 world championships and the newest sculpture, a statue commemorating the Lambeau Leap post-touchdown celebration, a Lambeau Field staple since former Packers strong safety LeRoy Butler did the first one in 1993. e new statue allows fans to get in on the fun, and since August, enthusiasts have enjoyed having their photos taken with the adoring bronze fans. "Out of every football celebration, this one is unique because it incorporates the fans," Butler said during the dedication of the statue. "It caught on because it shows the fans how much the players appreciate them and vice versa." e sculpture was designed by the Illinois-based Fine Art Studio of Rotblatt-Amrany. In addition to updating Harlan Plaza, the Packers also doubled the size of the Pro Shop, expanding it to 21,500 square feet, as well as added a guest relations desk and updated its player facilities near the Oneida Nation Gate. More changes, including the Packers Hall of Fame and a new restaurant, are coming in 2015. e fans will be waiting. — Nikki Kallio Tradition in bronze

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