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30 | I NSIGH T • N o v e m b e r 2 0 14 w w w . i n s i g h t o n b u s i n e s s . c o m the Fox Cities also have great holiday events so while a shopper from the UP may come and load up at the mall, she may also check out our downtowns to find a gi they can't find anywhere else," Seidl says. at's exactly what Matt Trotter had in mind when he opened e Wreath Factory & Otter Creek Landscape, which has stores in Plymouth and Menasha. He says the holidays provide his business an opportunity to show customers they are more than a destination store for holiday décor and fresh greenery. "We always have bus tours to our Plymouth store in November and December. People stop by to look at our displays and learn about wreath making as part of trips to Kohler or Elkhart Lake and they are always surprised to see what we all have to offer," he says. "ey've learned we have all of this other non-Christmas stuff and about our landscaping business." In the Green Bay area, the top retail draws are not only Bay Park Square but also Cabela's, the Packers Pro Shop and Cook's Corner. Specialty shops including Seroogy's Homemade Chocolates and School House, a retail store focused on educational items, also see a lot of traffic, says Brenda Krainik, director of marketing for the Greater Green Bay Convention and Visitors Bureau. "Shopping districts like Green Bay's Military Avenue and Broadway Street and De Pere's downtown are also utilized heavily by tourists," she says, adding that retail accounts for 20 percent of all tourism spending in Brown County, or about $112 million annually. Specialty stores such as those at e Shops at Woodlake in Kohler also attract plenty of shoppers during the holidays. Shops manager Jill O'Connell says local residents as well as those on day trips from Milwaukee, the Fox Valley and Green Bay visit for a one-of- a-kind shopping experience. "We have a unique combination of shops where people can really find unique gis," she says. "It's a very personalized shopping experience. We have free gi wrapping and the whole environment is more relaxed." e center in Kohler also has special holiday-themed events that appeal to a variety of guests from families to women on a girlfriends' weekend, including its popular Wisconsin Holiday Market at e American Club that features more than 100 vendors selling handcraed and holiday themed items. is year, the event is Nov. 21-23. "e market is huge for us, but we also have a lot of traditional activities throughout the holiday season that I think people really enjoy," O'Connell says. TRENDS IN RETAIL To learn more about growing your career with the only insurance company dedicated solely to jewelry owners and the jewelry industry, visit JewelersMutual.com today. 800-558-6411 humanresources@jminsure.com JewelersMutual.com N E E N A H , W I S C O N S I N Add sparkle to your career at Jewelers Mutual Insurance Company 2 0 1 4 F O X C I T I E S B U S I N E S S O F T H E Y E A R insight 112014 jewelers mutual.indd 1 10/16/14 9:54 AM