Insight on Manufacturing

May 2014

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12 | /insight on manufacturing • May 2014 w w w.in s i g h t o n m f g . c o m product is worthwhile. Wisconsin has long been known as one of the top manufacturing states in the country, so we've been recognized for a long time as making really good products." While exporting is a more attainable goal than some companies might initially believe, it's not for everyone. "I think if someone has a problem in their production or their design, or they have some financial difficulties, then sometimes they'll say, 'Well, if I go overseas, maybe I can get these huge orders and that'll make the company great, and I'll sell my way through these financial problems,'" Rhoda-Reis says. But it takes time to develop overseas relationships, and it does cost something, particularly if you need to adjust to different labeling requirements or modify a product. If you don't get a return on revenue until a year or 18 months later, that's not really helping yourself out, he says. For companies ready to start or to expand their exporting capabilities, working with Global New North and joining the trade venture can be the next step. Additionally, programs like the Export Development Strategy and Market Entry Planning (ExporTech), offered by WMEP, are a good way for new-to-exporting companies to start. "Our favorite people to work with are ones who have been to ExporTech, for example, because they've already For an application to participate in Global New North's Trade Venture 2014, which will visit South America from Sept. 13 to Sept. 23, contact Dani Long of International Business Development, Inc. at dani@ibd.us.com or at (920) 358-5128. The state provides up to $10,000 in grant funding for the program. The cost after grant funding is $4,765 per company for the market assessment, partner search and other fees and costs, plus $5,770 per person for airfare, hotel and meals. Read more about the trade venture and Global New North at www.thenewnorth.com/ strategic-initiatives/global-new-north. learn more THE WORLD IS YOURS c o n t i n u e d 2339 W. Wisconsin Ave. Appleton, WI 54914 920-731-7703 www.argus-tech.com From engineering to manufacturing, Argus is Northeast Wisconsin's choice! Whether your needs are personal or business, short-term or long-range, Argus provides the manufacturing industry with qualified personnel while aiming to connect jobseekers with positions that match their skills and ambitions. Serving Northeast Wisconsin for over 35 years with offices in Appleton, Milwaukee and Madison. Independent to better serve your needs. Your Partner In Unified Communications Corner of Main & Monroe • Downtown Green Bay (920) 435-5353 • Online @ www.cccp.com To schedule a demo and learn what ShoreTel can do for your organization, please contact one of our ShoreTel Specialists at (920) 435-5353 If all you are getting from your phone is a dial tone, it's time to rethink your system. Unified Communications Systems from ShoreTel connects workers to production, elevates customer relationships from ordinary to extraordinary, and transforms call centers into profit centers. It will change the face – and voice – of your business.

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