Issue link: http://www.insightdigital.biz/i/312675
w w w.in s i g h t o n m f g . c o m May 2014 • /insight on manufacturing | 7 EDITOR'S NOTE | NIKKI KALLIO n k a l l i o @ i n s i g h t o n b u s i n e s s . c o m In northeast WIsconsIn, We lIke to thInk of ourselves as self-contained and self-reliant, and we are, oen finding ways to form local partnerships to develop our potential. at doesn't mean that reaching beyond our borders is a bad idea, though. In fact, stepping out of our comfort zones can make us stronger in the long run by blossoming our untapped potential. at's the goal of Global New North, an initiative of New North, Inc. and local economic development officials. e idea is to build into new markets, diversifying the customer base for regional companies, thus strengthening the economy as a whole, says Jerry Murphy, New North executive director. Expanding into offshore markets might sound like something other companies do, or something larger companies do, but it's meant to be something you can do. Global New North is recruiting area manufacturers and other businesses to go on a 10-day trade venture to South America this fall – and signing up for the program means you will be connected to companies in Colombia, Peru and Chile that are interested in what you have to offer (see page 8). ere is no cold-calling – the Wisconsin Economic Development Corporation will set everything up for you. Excellent opportunities exist in particular Expanding horizons markets, including industrial machinery, processed foods and construction equipment, as well as services like engineering and IT. But in reality, anyone with a quality product or service with wide appeal has the potential to expand globally, says Dave iel, co-chairman of Global New North. e organization hopes to offer similar trips annually, including to Canada and Mexico, which are oen the best places for companies looking to start exporting. Speaking of going global, the NEW Manufacturing Alliance is getting some international recognition for its efforts in forming successful public/private partnerships. In June, Jeff Sachse, a Wisconsin Department of Workforce Development regional economist, will be presenting a case study about NEWMA to the Paris-based Organization for Economic Cooperation and Development (see page 18). e OECD has planned several international forums on employment in local markets, and is bringing together NEWMA and other groups from around the world. What the NEW Manufacturing Alliance has been doing in the region for the past seven years is unique enough to draw international attention. Don't you think your company is, too? It's time to recognize your potential. F