Insight on Business

April 2014

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30 | I nsIgh t • A p r i l 2 0 14 w w w . i n s i g h t o n b u s i n e s s . c o m HealtH Insurance had to decrease the number of clients each account manager had so they could do an adequate job of making sure their clients are informed." Maritime, which has offices in sheboygan, Manitowoc and Plymouth, merged last year with Chicago- based hUB International Company, which provided the firm with more back office support, Larsen says. For example, hUB has designated employees in place who monitor any changes with the ACA and educate staff members about what the changes mean to customers. "Keeping up with the ACA is a full-time job," he says. health insurance companies also need to be nimble in the ever-changing market. Menasha-based network health opted not to take part in the exchange, but still offers ACA compliant plans outside of the marketplace. Penny Ransom, chief administrative officer for network, says getting those plans ready for market took an organization- wide effort. For example, to be ACA- compliant, plans need to include coverage of all preventative care and screenings and extend coverage of pre- existing conditions. Ransom adds that aer the president's "if you like your plan, you can keep it" comment, the organization worked with customers to help them take advantage of that rather than switching over to a new, ACA- compliant plan. "While it made for an extremely busy fourth quarter for our staff and the agents who partner with network health, it's always worth the extra effort to help our customers," she says. Not as easy as it sounds signing up for insurance online isn't as easy as booking a hotel room or buying a pair of shoes. First, there were the much-documented problems with the federal website that made it nearly impossible for "For me, the hardest part is making sure our customers are properly informed. They hear a snippet on the news or read a headline that has the word 'delay' in it and they think everything is put off or that what's changing won't affect them." – n i e l l a r s e n , e x e c u t i v e v i c e p r e s i d e n t w i t h M a r i t i m e I n s u r a n c e G r o u p, S h e b o y g a n Investors Community Bank is locally owned and staffed with experienced bankers who understand your business. Our team's experience goes to work for you to identify your needs and provide long-term financial solutions that improve cash flow and business. We take pride in developing relationships based on trust and respect—values that are at the core of building your business. Operating out of our Manitowoc and Stevens Point offices, we serve entrepreneurs and businesses throughout Wisconsin. Understanding your business like no one else. For a fresh perspective, call 888-686-9998. People Bank With People. InvestorsCommunityBank.com Tim Schneider Lindsay Meyer Jeff Jagodinsky Jackie Brennan Tom Detienne Jody Jansen David Diedrich Kathy Keane Trever Athorp Scot Thompson Paul Kuplic Mark Maurer

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