Insight on Business

April 2014

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40 | I nsIgh t • A p r i l 2 0 14 w w w . i n s i g h t o n b u s i n e s s . c o m I n the past 10 years, JEtA Corporation of neenah has come a long way economically and geographically, earning a pretty penny while trekking the country to distribute energy-related tools to industrial businesses large and small. Linda grow, president and CEO, founded the company in 2004. she says that the company's decision to provide tools for energy companies has been important to JEtA Corporation's success. "We started as a distribution channel, and we just decided to kind of focus ourselves more on the energy channel, which is fossil fuel plants, nuclear sites," grow says, "It goes in many, many different directions. When I say 'energy channel,' I thought: 'What is always going to be around?' People need energy, whether we're in a depression time, or whether we're in a successful time. so that's where we focus ourselves, and it's been a good fit for us." JEtA started with a $65,000 investment its first year and ballooned into a $20 million company by the end of 2013, quickly growing from a regional supplier to a national one that is now able to provide more than 50,000 items from more than 500 brands to businesses nationally. e company lists a thick catalog of tool types that it ships, including: electric power tools, pneumatic tools, hydraulic tools, pumps and accessories, material handling supplies, temporary power and lighting supplies, cutting tools, Neenah-based JETA grows to $20 million supplier of industrial tools All things energy in focus { s m a l l b u s i n e s s } B y S e a n Ly o n s c o u r T E s y o f J E T A hand tools, storage supplies, ladders, welding equipment and accessories, identification, composites and coating products, environmental tools and specialty products. e company acquired its name from "Jet A fuel," one of the most common types of jet fuel. In adopting the name, the company likened its services to the swi and efficient movements of the cras that Jet A fuel feeds. Along the way, the company has been certified by the Women's Business Development Center and the Women's Business Enterprise national Council, and was named the small Business supplier of 2013 by Pacific gas & Electric of san Francisco. e company has 20 employees and retains a position as a key player in the industrial distribution industry. "Pacific gas & Electric is pleased to have JEtA Corporation as one of our supplier Development Program candidates since 2010," says Del Ritchie, supply chain manager at Pacific gas & Electric. "JEtA provides a number of value-added services to Pg&E, including developing a DBE tracking program and an innovative program to reduce lead times of critical and hard-to-get materials. suppliers JETA President and CEO Linda Grow founded her company in 2004, providing tools for energy companies. Today her $20 million, Neenah-based company supplies more than 50,000 items from more than 500 brands, including everything from electric power, pneumatic and hydraulic tools to temporary power and lighting supplies.

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