Issue link: http://www.insightdigital.biz/i/285855
26 | I nsIgh t • A p r i l 2 0 14 w w w . i n s i g h t o n b u s i n e s s . c o m Exhibitors have called it the country's largest technology show staged by a single dealer. Invited attendees look forward to the "secret" theme each year. One year, Chernick dressed as a flashy character from the old tV series "Lost in space;" one year, he dressed as a cowboy and rode into the expo on a horse; another year, for a magic theme, the magician made Chernick temporarily disappear, only to reappear (much to the dismay of his employees, jokes CCCP Marketing Director Mary Phillips).What will the theme be at the invitation-only May 13 expo this year? It's anybody's guess. One regular attendee is Bill Dyer, information systems coordinator at green Bay Packaging. "In our field, you have to stay on top of the technology trends," Dyer says. "Oen you have to travel to Chicago or Las Vegas to see all these vendors." he finds the event especially cutting edge because CCCP stays on top of the trends and changing technology. Another regular, John guyer, director of technology for summit Academy Management in Akron, Ohio, agrees that Chernick and his company go all out. "What he does in a day is very comparable to what the state of Ohio does in three days," he says. "Every year, his shows seem to deliver new content and updated technology. ere's always something new to learn." e show allows businesses to engage with new technology, as well as rub elbows with other corporate notables. National scale, local touch "O ur customers are very talented people," boasts Chernick, who sits on the green Bay Packers board of directors (and, not surprisingly, decorates his office with Packers memorabilia and all things green and gold, including the carpet). Chernick's clients feel the same way about his company. Craig Dickman, CEO of Breakthrough Fuel, has worked with CCCP since the day he started the green Bay fuel management company in 2005. "We work with them because we believe we get the best online: Hear Camera Corner Connecting Point CEO Rick Chernick talk about how cutting edge technology drives his business today. overall value from them," he says. "ey have the quality of people and products to compete on a national scale and have the local touch that makes them easy to work with." CCCP works with Breakthrough on its computers, phones, video conferencing and more. "ey provide solutions that connect to how we do business," Dickman says. "at means finding the product that fits our needs – examples include our giant touch- enabled tablet, the Infocus Mondopad and our digital signage – and, in some cases, that means building the right solution, such as the custom-built electronic collaboration center in our office. Either way, they support our ability to provide value for our clients." guyer also realizes that value. CCCP supplies technology solutions for summit Academy's 26 state charter schools, which serve children with special needs. "not only do I get a good, competitive price," says guyer, "I get exceptional service, whenever I need it. Whether it's order processing or tech support, (Chernick) has the experts in house. he supports our mission and is proud to be part of our team." ose corporate relationships are, perhaps, one of the best tools Chernick has in his arsenal, especially in growing its relationship with longtime partner hP. hP's tsang lauds CCCP, especially, for strong ties with customers. "It was key for us early on to develop tight relationships to grow the networking business. ey've developed really deep relationships that span across the company," he says. "at goes a long way when you're " He's a very passionate, energetic person; he treats you not only as a valued customer, but as a friend." — Bill Dyer, information systems coordinator at Green Bay Packaging