Issue link: http://www.insightdigital.biz/i/267166
30 | I nsIgh t • M a r c h 2 0 14 w w w . i n s i g h t o n b u s i n e s s . c o m technology innovations have the latest information right at their fingertips, which has to be much better than those bulky old binders. so we think our séura app is much simpler to use, and it's pretty trendy." An "app" is a soware application accessed on a computer while online, but most apps refer to those designed to run on a smartphone, tablet, or other mobile device and are also called "mobile apps." Optimal Digital Marketing President Brandon Wentland believes apps are hot, especially for mobile devices, and has many clients asking for one these days. Yet, he says his Appleton company's response is always the same – why do you think your business needs an app? "It can be very useful in certain situations, and we try to understand if a client truly needs an app and then work to determine how it would best be used," Wentland says. he describes a bank or credit union as a while a sophisticated app may run close to $100,000. "You get what you pay for," DePasse says. "An app should offer a valuable, focused, unique experience which gives the user a compelling reason to return to it," DePasse says. "You want it to be a direct connection to the consumer without any other links, keeping all eyes on the app's particular content. Plus, the name, icon, color and shape needs to be relevant to your business." But DePasse says a business can also struggle to update content, sometimes allowing the app to become a stagnant digital brochure. "Bad comments about your app can end up being bad PR good example, where an app is a tool allowing the user to come back again and again with just one tap. But Wentland also says, "rough our discussions we'll end up learning they want to share their services in a mobile-friendly, responsively designed format, yet what they are really wanting is the full website experience for a tablet or phone. so we'll work on upgrading that instead of asking them to spend a lot of money to develop an app." Brad DePasse, owner and creative director of Menasha-based Ark Media group, estimates developing a simple professionally designed and tested app can cost between $20,000 and $40,000, "It can be very useful in certain situations, and we try to understand if a client truly needs an app and then work to determine how it would best be used." – B r a n d o n W e n t l a n d , p r e s i d e n t o f O p t i m a l D i g i t a l M a r k e t i n g Lambeau Field Atrium Green Bay, WI March 13, 2014 www.convertersexpo.com Business Intelligence Cloud Solutions Custom Software Intranets & Extranets IT Business Consulting Mobile Apps Websites Email Marketing CREDIBLE PEOPLE CREDIBLE SOULTIONS INCREDIBLE RESULTS! skylinetechnologies.com 920-437-1360