Issue link: http://www.insightdigital.biz/i/267166
w w w . i n s i g h t o n b u s i n e s s . c o m M a r c h 2 0 14 • I nsIgh t | 31 for your business," says DePasse, who believes apps are currently in a cycle of change and says "the dust is going to start to settle aer the last five years of so many apps being developed. "e basic, engaging apps will survive, and consumers will also want to use apps connecting them directly to valuable interaction from the particular businesses they may use," he says. "e business owner will also see a boost with more apps being programmed to perform functions specific to the workplace, like service or sales calls." At séura, the company's app is already providing a boost to sales. Many of its dealers are actively using it as a tool to show residential clients the most up-to-date product information. e hospitality sector of its business has been a bit slower to try the technical platform, with some still wanting product samples and an actual catalog binder for their customers. But gilbertson has done the research and knows using the app is saving enough money on one side to justify printing product pages for the other side of the business. And there's an unexpected bonus being revealed. "We like to offer new, solution-based products. We're finding many of the dealers consider our app as also in these categories (new, solution-based) and are now asking other manufacturers they work with to develop a similar sales tool in the near future." "An app should offer a valuable, focused, unique experience which gives the user a compelling reason to return to it." – B r a d D e P a s s e , o w n e r a n d c r e a t i v e d i r e c t o r o f A r k M e d i a G r o u p GREAT benefits service great smiles + Experience. The Delta Dental Difference. Delta Dental is Wisconsin's largest provider of dental benefits, and groups look to us as a key factor in their oral-health equation. Keeping it easy for you made it easy for us to become Wisconsin's No. 1 dental plan. Learn more at www.deltadentalwi.com. Experience. Dental benefits made easy.