Issue link: http://www.insightdigital.biz/i/267166
w w w . i n s i g h t o n b u s i n e s s . c o m M a r c h 2 0 14 • I nsIgh t | 29 i n s i g h t o n technology innovations B y Te r i B a r r H andling hundreds of product pages, each in need of constant updates, recently pushed one business in the new north region to find a different way for dealing with the daily time and expense of changing its hard copy. "so much of our marketing budget was being spent on keeping our paper sales binders and catalogs up to date," says gretchen gilbertson, chief executive officer and co-founder of séura in green Bay. e company manufactures specialty visual entertainment items like waterproof or outdoor televisions. serving both residential and hospitality customers means séura's products have to be cutting edge. "Our brand is built on being at the forefront of this industry," gilbertson says. "And we have to get it right when it comes to the newest specs, pricing and pictures. e idea of moving all of our product pages to a mobile, easily responsive app seemed to make sense for both the future of the business itself, and our bottom line. now most of our dealers Does your company need a mobile app? Utility is the key in deciding whether to make the investment [continued] » "Our brand is built on being at the forefront of this industry. And we have to get it right when it comes to the newest specs, pricing and pictures." – g r e t c h e n g i l b e r t s o n , c h i e f e x e c u t i v e o f f i c e r a n d c o - f o u n d e r o f S é u r a