Issue link: http://www.insightdigital.biz/i/222066
programs is further demonstrated by analysis of the costs to make it possible. The rides are free for customers. The cab companies are reimbursed for the full cost of the ride. Where does the money come from? SafeRide programs have, since 1999, been partially funded by the state's surcharge on DWI convictions. County programs are, however, required to raise funds equal to whatever funding they receive. "Bar owners pay annual dues to be in the SafeRide program," Schinke says. "Then they purchase vouchers that riders give to the cab drivers to cover the first $3 of the cost of their ride." Counties raise the remaining money through fundraisers and donations from corporate sponsors. Schinke notes that the one challenge greater than raising funds, however, is raising awareness. Wisconsin's program was recognized by the National Conference of Mayors for its efforts to reduce alcohol-related crashes, down 36 percent since 2007, and fatalities, down 33 percent for the same period. "The program isn't perfect, but it's working. People are using it and they're starting to talk about it," he says. Recognizing that there are far more people who could, and should be utilizing SafeRide, Schinke is hoping to partner with county law enforcement officials to generate increased interest and usage through education. "We want people to understand that the Sheriff 's Department has a ride program for impaired drivers too – but theirs doesn't take you home." Schinke also sees SafeRide from the bar owner's perspective. Co-owner of Kamps in Combined Locks, Schinke sees the program as a service every establishment should consider. The cost of participation is far outweighed On the web To learn more about SafeRide, visit the Tavern League of Wisconsin's website: www.tlw.org/SafeRide by the benefits to both the customers and the bar. "SafeRide is more than a good policy … it's good business." Terry Harvath, Tavern League of Wisconsin president and owner of Appleton's Wishing Well bar, is an avid supporter of SafeRide for its benefits to communities and the bars that take on the responsibility of offering alternative transportation to their customers. According to Harvath, providing a safe way home for people who shouldn't be driving improves community perception of the bar, and increases the chances of a person becoming a repeat customer. "Plus," he adds, "it makes you feel good knowing you're helping keep people safe." Ap SG he eT loS ll ki S C esign y. ce, d it rkfor roductiv wo your pany's p ps in com r ill ga fy sk ease you ti : iden nd incr ou elp y ams, a nts h ing progr e Skills Gap essm train Assessments r ass stomized u ______________________________________ let oeliver cu • Communication/Writing • Manufacturing d and • Computer/Keyboarding • Many more! • Health Care Management Contact NWTC today to learn more Skills You Need for Results You Deserve! https://corporatetraining.nwtc.edu w w w. i n s i g h t o n b u s i n e s s . c o m | 920-498-6911 or email corporatetraining@nwtc.edu D e c e m b e r 2 013 • Insight | 39