Insight on Business

November 2013

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UPFRONT By Nikki Kallio Photographs and videos by Nikki Kallio Connecting you with thought leaders for insight on innovative ideas that work Continuing to do things the same way just isn't sustainable for health care. How can providers and insurers find better ways to serve the consumer? How can they continue to provide the best, most state-of-the art care while also saving money? The answers are often found in the unknown and untried – and getting a company to take that step into the abyss is a challenge. Insight invited Innovationedge President Cheryl Perkins to lead a discussion with a group of regional innovators: Mary Downs, system vice president for spine and orthopedics business lines for ThedaCare; Mary Maurer, vice president of business development and chief innovation officer for Holy Family Memorial in Manitowoc; Michael Miskulin, an optometrist with Valley Vision Clinic in Neenah; and Elizabeth Much, director of innovation and development for Thrivent Financial for Lutherans. ONLINE: Hear an audio file of the discussion and watch videos of the individual speakers discussing their thoughts on innovation. For an edited transcript, go to www.insightonbusiness.com. Q: How can innovation lead change in health care? "I think any of these programs, if they don't become part of what you do and they're a separate stand-alone thing, then it never becomes who you are, and it's not embedded in the DNA of the organization. I think for any of this work, it needs to become part of the day-to-day institutionalized operation." –Cheryl Perkins, founder and president of Innovationedge "I think the biggest thing that we've done is really changed from being inpatient to outpatient, sick to well. We still take care of sick people, but we changed our mission statement (which is a huge thing) five years ago, and said our focus and our whole goal is to keep the community healthier. That's a huge mindset change." –Mary Maurer, vice president of business development and chief innovation officer for Holy Family Memorial in Manitowoc w w w. i n s i g h t o n b u s i n e s s . c o m 31 | |31 N oo v e m b e r22 013• •Insight N v e m b e r 013 Insight

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